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About

CIA Redesign refers to a new logo introduced by the Central Intelligence Agency in January of 2021 as part of its effort to diversify its talent pool and attract younger candidates. The new logo features the name "CIA" over a black backdrop and jagged white lines, reminiscent of the Unknown Pleasures album cover. Twitter users joked about the new logo by saying it resembled an album cover.

Origin

On January 4th, 2021, the CIA debuted a new recruitment website[2] to signal they were trying to shed their image as an "old boys club" and attract a more diverse, younger talent pool.[1] Part of this effort was the debut of a new, edgy and modern logo (shown below).


CENTRAL INTELLIGENCE AGENCY | CIA CENTRAL INTELLIGE ELLIGENCE AGENGY CENTRAL LLIGENCE AGENCY

Spread

After the redesigned logo spread on social media, people quickly made jokes about how the logo looked like an album cover.[3] For example, user @SarahQuirm[4] joked, "CIA rebranding as a modular synthesizer festival in Berlin," gaining over 1,400 retweets and 16,000 likes (shown below, left). User @liz_franczak[5] joked, "CIA new EP out 02.01.21," gaining over 130 retweets and 4,100 likes (shown below, right).

000 SARAH SQUIRM @SarahSquirm CIA rebranding as a modular synthesizer festival in Berlin CENTRAL INTELLIGENCE AGENCY CIA AGENCY CENTRAL AGENCY CENTRAL INTELLIGENCE AGE
Liz Franczak @liz_franczak 00 CIA new EP out 02.01.21 INTELLIGENCE AGENCY CENTRAL CIA ELLIGENCE AGENCY CENTRAL I 1:20 PM · Jan 4, 2021 · Twitter Web App CENTRAL INTELLIENE AGENCY

Others made parody versions of the CIA logo. For example, user @girlrifle[6] posted an edit that superimposed the logo over the cover of Animal Collective's Merriweather Post Pavilion, gaining over 100 retweets and 2,000 likes (shown below, left). User @bjorlax_[7] posted a parody where the CIA name is over a generic company design, gaining over 6,600 retweets and 117,000 likes (shown below, right).

Cia

Various Examples

Cia
CENTRAL INTELL GENCE AGENCY ELLUGENCE AGENCY CENTRAL INTEL CENTRA $10 םודכל GENCE AFENG
GREATEST HITS TOUR 1950-2020 CI. INTELLIGENCE AGENCY + O H CENTRAL CIA INTEL CIA IA AGENGY CENTRAL CI IA ELUGENCE
ja
@BradfordPearson · 22h CIA about to drop a new 7" on Sacred Bones Bradford Pearson alex @shitshowdotinfo · Jan 4 Imfao the cia rebrand is a f------ gold mine INTELLIGENCEA AGENCY CENTRAL | CIA 27 92 623 AGENCY CENTRAL I ]
dj dadrock @domigan · 22h cia bout to drop the phattest lineup for the biggest Detroit techno party 00 since 1997 INTELLIGENCE AGENCY CENTRAL | CIA CENTRAL I AGENCY

Search Interest

External References

[1] AP News – CIA’s new recruitment website aims to diversify spy agency

[2] CIA Recruitment Website – CIA.gov

[3] Paper Magazine – Everyone's Memeing the New CIA Logo

[4] Twitter – @SarahSquirm

[5] Twitter – @liz_franczak

[6] Twitter – @girlrifle

[7] Twitter – Bjorlax



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new cia redesigned logo

CIA Redesign

Updated Jan 06, 2021 at 07:23AM EST by andcallmeshirley.

Added Jan 05, 2021 at 11:07AM EST by Adam.

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About

CIA Redesign refers to a new logo introduced by the Central Intelligence Agency in January of 2021 as part of its effort to diversify its talent pool and attract younger candidates. The new logo features the name "CIA" over a black backdrop and jagged white lines, reminiscent of the Unknown Pleasures album cover. Twitter users joked about the new logo by saying it resembled an album cover.

Origin

On January 4th, 2021, the CIA debuted a new recruitment website[2] to signal they were trying to shed their image as an "old boys club" and attract a more diverse, younger talent pool.[1] Part of this effort was the debut of a new, edgy and modern logo (shown below).


CENTRAL INTELLIGENCE AGENCY | CIA CENTRAL INTELLIGE ELLIGENCE AGENGY CENTRAL LLIGENCE AGENCY

Spread

After the redesigned logo spread on social media, people quickly made jokes about how the logo looked like an album cover.[3] For example, user @SarahQuirm[4] joked, "CIA rebranding as a modular synthesizer festival in Berlin," gaining over 1,400 retweets and 16,000 likes (shown below, left). User @liz_franczak[5] joked, "CIA new EP out 02.01.21," gaining over 130 retweets and 4,100 likes (shown below, right).


000 SARAH SQUIRM @SarahSquirm CIA rebranding as a modular synthesizer festival in Berlin CENTRAL INTELLIGENCE AGENCY CIA AGENCY CENTRAL AGENCY CENTRAL INTELLIGENCE AGE Liz Franczak @liz_franczak 00 CIA new EP out 02.01.21 INTELLIGENCE AGENCY CENTRAL CIA ELLIGENCE AGENCY CENTRAL I 1:20 PM · Jan 4, 2021 · Twitter Web App CENTRAL INTELLIENE AGENCY

Others made parody versions of the CIA logo. For example, user @girlrifle[6] posted an edit that superimposed the logo over the cover of Animal Collective's Merriweather Post Pavilion, gaining over 100 retweets and 2,000 likes (shown below, left). User @bjorlax_[7] posted a parody where the CIA name is over a generic company design, gaining over 6,600 retweets and 117,000 likes (shown below, right).


Cia

Various Examples


Cia CENTRAL INTELL GENCE AGENCY ELLUGENCE AGENCY CENTRAL INTEL CENTRA $10 םודכל GENCE AFENG GREATEST HITS TOUR 1950-2020 CI. INTELLIGENCE AGENCY + O H CENTRAL CIA INTEL CIA IA AGENGY CENTRAL CI IA ELUGENCE ja @BradfordPearson · 22h CIA about to drop a new 7" on Sacred Bones Bradford Pearson alex @shitshowdotinfo · Jan 4 Imfao the cia rebrand is a f------ gold mine INTELLIGENCEA AGENCY CENTRAL | CIA 27 92 623 AGENCY CENTRAL I ] dj dadrock @domigan · 22h cia bout to drop the phattest lineup for the biggest Detroit techno party 00 since 1997 INTELLIGENCE AGENCY CENTRAL | CIA CENTRAL I AGENCY

Search Interest

External References

[1] AP News – CIA’s new recruitment website aims to diversify spy agency

[2] CIA Recruitment Website – CIA.gov

[3] Paper Magazine – Everyone's Memeing the New CIA Logo

[4] Twitter – @SarahSquirm

[5] Twitter – @liz_franczak

[6] Twitter – @girlrifle

[7] Twitter – Bjorlax

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Top Comments

Kommando_Kaijin
Kommando_Kaijin

Jesus Christ, they're a Goddamn government organization, they're not supposed to be "trendy" or "hip" they're supposed to be professional and getting their fucking job done!

Where's the sabotage of Chinese infrastructure in an attempt to get literally the worst regime on Earth kicked out, or weak enough to kick out? Where's the assassinating dictators and terrorists that fundamentally hate the U.S.? Where's the CIA I grew up hearing about?

Are they even doing anything actually useful?

+63
Quiet_boi
Quiet_boi

"Effort to diversify its talent pool and attract younger candidates"
Yeah because im sure most young people who spend a good amount of time online and know what the CIA has done in the past and will continue to do, will want to use their creativeness to come up new ways to torture prisoners of war and accept bribes from drug cartels.

+54

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