Malaysian Ministry's Doraemon PSA

About

Malaysian Ministry's Doraemon PSA refers to Malaysia's Women, Family, and Community Development Ministry's post providing suggestions as to how women should act around their husbands while they are home during the coronavirus outbreak in March 2020. The post urged women to use a Doraemon voice and giggle which led to criticism and comedic video posts referencing their suggestions.

Origin

On March 30th, 2020, according to Mashable,^[1] Malaysia's Women, Family, and Community Development Ministry shared suggestions to wives on their Facebook page which was later deleted. That Day, Twitter user @sharmillag^[2] reposted screenshots of their posts adding the caption, "In the midst of a global pandemic, @KPWKM thought what we need is some good old-fashioned sexism. If you claim to represent women, start by acknowledging that couples should be equal partners in managing households – in responsibilities as well as care work! " (shown below). According to Mashable, one poster reads, "If a woman sees that her husband is not in line with her needs, she should use humorous words like 'his is how to hang the clothes, my love.' The ministry also suggested using a Doraemon-like tone and giggle instead of nag."

Spread

On March 31st, 2020, Many people on Instagram Twitter and TikTok began creating posts inspired by the suggestions. That day, Instagram user thesidneychan posted a short video with the caption, "This shitpost was inspired by today's events. #doraemon #talklikedoraemon #kpwkm #mco #covid" (shown below, top). That same day, Twitter user @SamdotC1^[3] tweeted, "Please don't disrespect the cute #Doraemon. Everyone is unique in their own ways. Be yourself. Speak & do whatever you want in your own ways. You are your own NICHE. You are not an object. Do not degrade yourself. You are enough. #Happiness #Wellbeing" (shown below).

On March 31st, Twitter user @HarithIskander posted a video captioned, "Women don't need to put on cartoon voices in their own homes to be heard. And men shouldn't accept this kind of narrative. More so now, than ever, we need to rise up to be a better version of ourselves. I am a man and I am proud of doing a Doraemon voice.#stayhome #doraemon" (shown below). The tweet gained over 1,800 likes and 1,500 retweets in a day.

Various Examples

Search Interest

External References