"Sans Hadopi" poster parodies
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About
Sans Hadopi poster parodies are an exploitable meme based on press-release footage and poster examples for an upcoming French Hadopi ad campaign dued to be broadcast on French TV, radio, as well as having posters displayed in the streets during the course of June 2011.
What is Hadopi?
Hadopi is an acronym referring to Haute Autorité pour la Diffusion des Œuvres et la Protection des droits sur Internet, a French committee created as the result of two French laws (Hadopi 1[1] censored by the French Constitutional Council and Hadopi 2[2] that completed the previous one) in 2009. These laws were introduced as a mean to ensure control and regulation of internet access and encourage compliance with copyright laws.
In French recent hystory, they are the latest laws covering copyright and Internet, replacing the DADVSI law[3] introduced in 2006.
"Sans Hadopi" ad campaign
Since its introduction and its further enforcement, Hadopi issued a number of guidelines and measures against piracy and peer-to-peer groups, sending warning mails to people downloading illegally before shutting down their Internet access[4], among other actions. It has been met by a general outcry from French netizens but also several artists[5].
In order to regain prestige among the public as well as justifying their creation as a committee, Hadopi released to the press samples from a planned €3.2 millions ad campaign on June 6th 2011[6]. The campaign is set to start on June 13th.
In that campaign can be found a set of posters and three TV commercials[7], featuring kids or teens failing to create future cinema or music hits because of piracy in a world where Hadopi doesn't exist.
PCinpact photoshop contest
On June 7th, PCinpact.com launched a photoshop contest aimed at the posters, following two previous photoshop contests that also parodied Hadopi[8]. That page received more than 394 comments as of June 13th from people parodying the slogan as a catchphrase. The next day, PCinpact published the results, which attracted more than 40 000 viewers and more than 300 comments[9].
Spread
The contest and its results have been linked to many other websites, including Le Journal du Geek[10], Ecrans.fr[11], 10minutesaperdre.fr[12], Moov'Up blog[13] or Linkzilla[14] and Korben.info[15].
A single-serving website was also created at Sanshadopi.fr, hosting templates of the initial posters as well as more than 410 parodies, as of June 13th[16]. More templates can be found in the Numerama poster generator[17] as well.
On French TV
An update from the PCinpact post warns its reader that they have been interviewed by France 3 French TV in a news segment about the Hadopi ad campaign[9].
Another more in-depth analysis from LCI:
Video parody
Because the campaign also features videos, a notable parody emerged on June 9th with the following video, gaining more than 12 000 views as of June 13th on Dailymotion.
Canard PC s'engage avec Hadopi par canardtv
As a matter of fact, another single-serving website was launched at EmmaLeprince.fr, from the name of one of the characters in the commercials[18]. It was followed by a fake Facebook page[19] and Twitter account[20].
External references
[2] Loi relative à la protection pénale de la propriété littéraire et artistique sur internet (French) – Wikipedia
[4] Three Strikes policy – Wikipedia
[5] Lobbying against the bill, Contre la Loi (French) and Sujet de Discordes (French) – Wikipedia
[6] Découvrez la campagne de pub Hadopi à 3 millions d'Euros – Numerama / 6-6-2011
[7] Hadopi pur: découvrez les 3 spots TV promotion de l'Hadopi – Numerama / 6-6-2011
[8] Campagne de pub Hadopi : hop, un concours de détournement! – PCinpact / 6-7-2011
[9] Détournement de la pub Hadopi : résultat du concours PC INpact ! – PCinpact / 6-8-2011
[10] Les internautes détournent la campagne de pub Hadopi – Le Journal du Geek / 6-9-2011
[11] Sans Hadopi, nous n’aurions pas tant ri – Ecrans.fr / 6-8-2011
[12] Vive Hadopi ! – 10 minutes à perdre / 6-9-2011
[13] Détournement de la campagne Hadopi – Moov'Up / 6-10-2011
[14] La campagne de publicité d'Hadopi tournée en dérision sur le web – Linkzilla blog / 6-13-2011
[15] La publicité Hadopi que vous ne verrez pas à la TV – Korben.info / 6-8-2011
[17] Si Hadopi n'existait pas… – Numerama
[18] Emma Leprince site officiel
[19] Emma Leprince – Facebook
[20] I am Emma Leprince – Twitter
