Woman Crashing Chanel Runway
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About
Woman Crashing Chanel Runway refers to a viral video of French YouTuber and comedian Marie Benoliel or Marie S'infiltre walking onto the Chanel's spring 2020 show runway from the audience during Paris fashion week in October 2019. The video went viral on Twitter in the United States and introduced the most of the United States to YouTuber Marie S'infiltre's common practice of "infiltrating" events.
Origin
On October 1st, 2019, New York Times Fashion Director Vanessa Friedman tweeted a video of Benoliel walking onto the Chanel runway captioning the video: "Best @chanel finale video ever: Spot the catwalk- crasher! And spot the security guys running after her! #PFW" (shown below). The tweet received over 6,900 likes and 1,700 retweets in a day. Benoliel walked the length of the runway until she was escorted of the runway by supermodel Gigi Hadid.
Best
chanel</a> finale video ever: Spot the catwalk- crasher! And spot the security guys running after her! <a href="https://twitter.com/hashtag/PFW?src=hash&ref_src=twsrc%5Etfw">#PFW</a> <a href="https://t.co/Wztgsj3jVq">pic.twitter.com/Wztgsj3jVq</a></p>— Vanessa Friedman (VVFriedman) October 1, 2019
Precursor
French YouTuber Marie S'Infiltre has crashed other runways. On September 25th, 2019, she stepped into the Etam fashion show and uploaded the video to YouTube. The video gained over 163,200 views and 10,000 likes in five days.
Spread
On October 1st, 2019, Various Twitter users reacted to the video. Twitter user @factspusher[2][3] posted two images of Benoliel on from the event captioning them "Me, when I see yet, another runway with no models above size 0." and "Fashion Industry when they hear, yet again, me screaming, “I WANT REPRESENTATION!”" respectively (shown below).
That same day, Marie S'infiltre[1] posted a screenshot of a headline covering the story to her Instagram account (shown below). The post accumulated over 21,600 likes in three hours.
Various Examples
Gigi Hadid about to beat her ass on behalf of Chanel 😂😂😂 omg i love you so much hadid😁pic.twitter.com/fM5Gw5WRM9
— Ma-no-foot ≥﹏≤ (@DorkPinkue) October 1, 2019
There was a catwalk crasher during the finale
CHANEL</a> and I couldn’t stop laughing because the hapless security guards couldn’t spot her in the line-up. <a href="https://twitter.com/hashtag/ParisFashionWeek?src=hash&ref_src=twsrc%5Etfw">#ParisFashionWeek</a> <a href="https://t.co/D2Wea25CIO">pic.twitter.com/D2Wea25CIO</a></p>— Elizabeth Paton (LizziePaton) October 1, 2019
Someone stormed the runway finale and joined the models
CHANEL</a> watch! <a href="https://twitter.com/hashtag/pfw?src=hash&ref_src=twsrc%5Etfw">#pfw</a> <a href="https://t.co/Wp4L3yEccP">pic.twitter.com/Wp4L3yEccP</a></p>— @Booth (Booth) October 1, 2019
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