Internet users had a field day with Nationwide Insurance's buzzkill Super Bowl commercial featuring a child who laments all the things he will never experience in life because he was killed in an accident.

In this snippet from an episode of A&E's juvenile boot camp documentary series Beyond Scared Straight, a troubled "at-risk" teenager tells it like it is when asked if he wants to join one of the inmates in the cell.

If anyone asks what "hmu" stands for, you know what to tell them.

Before you say "aw, that poor wildebeest," just take a good close look at what's branded on its trunk.