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#FitchTheHomeless Goes Viral

May 15th, 2013 7:03 PM

In the wake of the public backlash against Abercrombie & Fitch's exclusive marketing strategy, a Los Angeles writer has launched a creative "brand adjustment" campaign to send the company a message while helping the needy.

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#FitchTheHomeless Goes Viral

#FitchTheHomeless Goes Viral

May 15th, 2013 7:03 PM

In the wake of the public backlash against Abercrombie & Fitch's exclusive marketing strategy, a Los Angeles writer has launched a creative "brand adjustment" campaign to send the company a message while helping the needy.

Learn More