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‘An Excellent Product’ is a quote that “Chef Excellence” endorsed the Stay Fresh System bags (UK version of Debbie Meyer bags). PMS International claims that the bags will keep a specific type of food fresh for a longer time.
In August 06, 2005, a photo of a man with his chef costume was taken and posted on iStockPhoto.com. Later, PMS International found this very photo of a chef and put it on the boxes of the Stay Fresh System bags under the name of “Chef Excellence”.
The actual photo of Chef Excellence
In January 08, 2010, a British comedian known as Dr. Ashen reviewed one of the Stay Fresh System products called “Stay Fresh Cheese Bags”.
Poundland Special 2 (including Stay Fresh Cheese Bags)
Chef Excellence became even more popular after Dr. Ashen uploaded another video with more Stay Fresh System products in January 27, 2010:
Chef Excellence Showcase
Chef Excellence’s endorsement ‘An Excellent Product’ can be used as Chef Excellence’s catchphrase: ‘An Excellent X’ usually in italic text and X refers to a noun. The catchphrase text can be faded in with a tune like in Dr. Ashen’s videos as shown above.
To view an example, move the cursor over the image below:
There’s a .PSD template of the front cover of Stay Fresh System boxes that can be edited by a user. Although it’s not a true part of the meme, it can combine Chef Excellence with other things in one image.
A sample of the template
Examples of the template usage
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