Chef Excellence ('An Excellent X')

About

‘An Excellent Product’ is a quote that “Chef Excellence” endorsed the Stay Fresh System bags (UK version of Debbie Meyer bags). PMS International claims that the bags will keep a specific type of food fresh for a longer time.

Origin

In August 06, 2005, a photo of a man with his chef costume was taken and posted on iStockPhoto.com. Later, PMS International found this very photo of a chef and put it on the boxes of the Stay Fresh System bags under the name of “Chef Excellence”.

The actual photo of Chef Excellence

Spread

In January 08, 2010, a British comedian known as Dr. Ashen reviewed one of the Stay Fresh System products called “Stay Fresh Cheese Bags”.

Chef Excellence became even more popular after Dr. Ashen uploaded another video with more Stay Fresh System products in January 27, 2010:

Usage

Chef Excellence’s endorsement ‘An Excellent Product’ can be used as Chef Excellence’s catchphrase: ‘An Excellent X’ usually in italic text and X refers to a noun. The catchphrase text can be faded in with a tune like in Dr. Ashen’s videos as shown above.

Example

To view an example, move the cursor over the image below:

Cover Template:

There’s a .PSD template of the front cover of Stay Fresh System boxes that can be edited by a user. Although it’s not a true part of the meme, it can combine Chef Excellence with other things in one image.

A sample of the template

Examples of the template usage

Video Parodies