About

"I'm Not Kidding, Maddi" is a personalized subject line from a fundraising email sent to Hillary Clinton supporters after her loss to Bernie Sanders in New Hampshire during the 2016 Democratic Presidential Primary.

Origin

On February 9th, 2016, Hillary Clinton lost to Bernie Sanders in the Democratic Primary in New Hampshire. After the loss, Clinton sent an email to at least one of her supporters, Maddi Epping of Des Moines, Iowa, with the subject line "I'm Not Kidding, Maddi." In the email, Clinton asked for her supporters to give at least one dollar to the campaign right then.^[1]

Spread

According to an interview in the Daily Dot, Epping, after receiving the email, posted a screenshot to the Facebook group "Bernie Sanders Dank Meme Stash," which has almost 200,000 members.^[2] The post received 2,293 likes, 425 shares, and over 760 comments, many of which were image macros manipulating the subject line of the original email.^[3] On Facebook, the Dank Meme Stash page began to spill out into the rest of Facebook, eventually resulting in over 86,000 posts with the hashtag #imnotkiddingmaddi;^[4] in addition, the hashtag also trended on Twitter.^[5] The meme's spread was covered in the Daily Dot, RT, and on Fox News.

Various Examples

Search Interest

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External References