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  <created-at type="datetime">2009-09-08T05:07:46Z</created-at>
  <origin>Baidu WoW forum</origin>
  <origin-year type="integer">2009</origin-year>
  <episode>http://www.youtube.com/watch?v=</episode>
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  <status>active</status>
  <tags>china, baidu, flash meme</tags>
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  <title>Jia Jun Peng, your mother wants you to come home for dinner!</title>
  <content>&lt;h2&gt;About&lt;/h2&gt;
&lt;p&gt;&amp;#8220;Jia Jun Peng, your mother wants you to come home for dinner.&amp;#8221; (&#36158;&#21531;&#40527;&#20320;&#22920;&#22920;&#21898;&#20320;&#22238;&#23478;&#21507;&#39277;) Sounds like a fairly innocuous phrase, doesn&#8217;t it? But in fact when it was posted on a Chinese internet forum on 16th July 2009, it gave rise to an unprecedented flash flood of public creativity: 300,000 responses within two days.&lt;/p&gt;
&lt;p&gt;At 10:59pm the message was posted on a World of Warcraft forum operated by Baidu, China&#8217;s largest search engine. The first responses came within minutes, apparently from random members viewing the forum: &amp;#8220;I&#8217;m not coming back home for dinner today. I&#8217;m eating at the internet caf&#233;. Tell my mother for me, will you?&amp;#8221;; &amp;#8220;If you don&#8217;t come back home right now I&#8217;ll make you kneel on the washboard.&amp;#8221;&lt;/p&gt;
&lt;p&gt;More responses began to pour in by the second, and after six hours there were more than 17,000 posts in the thread. Members had set up accounts as Jia Jun Peng&#8217;s mother, sister, grandfather, creating a humorous fictional dialogue between the characters. From Jia Jun Peng&#8217;s girlfriend: &amp;#8220;Peng Peng, come back. Your mother has accepted we can be together. Let&#8217;s not argue.&amp;#8221; There were soon entire stories being posted.&lt;/p&gt;
&lt;p&gt;The artists were also quick to get involved &#8211; every moment a new picture was Photoshopped and posted:&lt;/p&gt;
&lt;p&gt;The Government was quick to convene a meeting in the Great Hall of the People to deal with the situation&amp;#8230;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://www.juxtapoz.com/images/stories/2009/JX0709JULY/China_JungForDinner/2.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Other foreign leaders got involved&amp;#8230;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://www.chinasmack.com/wp-content/uploads/2009/07/jia-junpeng-barak-obama.png&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://www.chinasmack.com/wp-content/uploads/2009/07/jia-junpeng-saddam-hussein.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;And scientists&amp;#8230;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://www.chinasmack.com/wp-content/uploads/2009/07/jia-junpeng-albert-eistein.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Within hours, the message was everywhere&amp;#8230;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://www.chinasmack.com/wp-content/uploads/2009/07/jia-junpeng-2008-beijing-olympics.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://www.chinasmack.com/wp-content/uploads/2009/07/jia-junpeng-sign.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://www.juxtapoz.com/images/stories/2009/JX0709JULY/China_JungForDinner/7.jpg&quot; /&gt;&lt;/p&gt;
&lt;p&gt;What is amazing about the Jia Jun Peng phenomenon is the sheer volume of participation, and the rate of spread. By 1:38 pm on July 20th, four days after the initial post, the thread reached its limit of 315,649 posts. It was 10,421 pages long.&lt;/p&gt;
&lt;h2&gt;References&lt;/h2&gt;
&lt;p&gt;&lt;a href=&quot;http://www.juxtapoz.com/Features/china-talking-the-flash-culture-revolution&quot;&gt;Juxtapoz magazine feature&lt;/a&gt;&lt;br /&gt;
&lt;a href=&quot;http://tieba.baidu.com/f?z=610537635&amp;ct=335544320&amp;lm=0&amp;sc=0&amp;rn=30&amp;tn=baiduPostBrowser&amp;word=%C4%A7%CA%DE%CA%C0%BD%E7&amp;pn=0&quot;&gt;The original post&lt;/a&gt;&lt;/p&gt;</content>
  <updated-at type="datetime">2009-11-04T21:34:35Z</updated-at>
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  <comments-count type="integer">16</comments-count>
  <parent-id type="integer">1241</parent-id>
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