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“Jia Jun Peng, your mother wants you to come home for dinner.” (贾君鹏你妈妈喊你回家吃饭) Sounds like a fairly innocuous phrase, doesn’t it? But in fact when it was posted on a Chinese internet forum on 16th July 2009, it gave rise to an unprecedented flash flood of public creativity: 300,000 responses within two days.

At 10:59pm the message was posted on a World of Warcraft forum operated by Baidu, China’s largest search engine. The first responses came within minutes, apparently from random members viewing the forum: “I’m not coming back home for dinner today. I’m eating at the internet café. Tell my mother for me, will you?”; “If you don’t come back home right now I’ll make you kneel on the washboard.”

More responses began to pour in by the second, and after six hours there were more than 17,000 posts in the thread. Members had set up accounts as Jia Jun Peng’s mother, sister, grandfather, creating a humorous fictional dialogue between the characters. From Jia Jun Peng’s girlfriend: “Peng Peng, come back. Your mother has accepted we can be together. Let’s not argue.” There were soon entire stories being posted.

The artists were also quick to get involved – every moment a new picture was Photoshopped and posted:

The Government was quick to convene a meeting in the Great Hall of the People to deal with the situation…

Other foreign leaders got involved…

And scientists…

Within hours, the message was everywhere…

What is amazing about the Jia Jun Peng phenomenon is the sheer volume of participation, and the rate of spread. By 1:38 pm on July 20th, four days after the initial post, the thread reached its limit of 315,649 posts. It was 10,421 pages long.

References

Juxtapoz magazine feature
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16 Comments

Jostin Asuncion
Sep 08, 2009 at 05:16AM UTC , Jostin Asuncion wrote:

I’m immediately interested in this.

First, you don’t have to embed the pics into the explanation of the meme, you can submit them in the photos section.

Second, you have only stated about where it originated and its growth in one forum. Do you have evidence of its spread to other places in the internet?

Third, the title seems too centered around one idea of the proposed meme. I say you should rename this article simply as “Jia Jun Peng”.

I’ll start uploading pics for this entry and I’m going to research more about it. Very nice entry, but it needs plenty more info before it can be confirmed by the admins.

Jostin Asuncion
Sep 08, 2009 at 05:18AM UTC , Jostin Asuncion wrote:

It seems this meme is actually properly called, “Jia Junpeng”. It says so on the Wikipedia article for it. I’ll lurk some moar.

Tomberry
Sep 08, 2009 at 05:32AM UTC , Tomberry wrote:

Hum, then, will it be merged with this ?

Jostin Asuncion
Sep 08, 2009 at 05:38AM UTC , Jostin Asuncion wrote:

Ah, I didn’t know there was an article for this already. Merging is fine, but this article has more info in it.

I really look forward to researching this supposed meme.

Since its foreign, we may need some Chinese members of KYM to confirm Jia Junpeng’s memetic spread in Chinese websites.

Jostin Asuncion
Sep 08, 2009 at 06:00AM UTC , Jostin Asuncion wrote:

Now that I’m learning more about it, it seems that this meme sparked in fame just recently and just in China.

Here’s an article about it from a newspaper called Beijing Today that reveals that Jia Junpeng was made by a CEO of a company that promotes the internet on behalf of various big-name brands named Huang Lianghua: http://english.qianlong.com/attachment.db?54877118

I’ll continue looking around for any info about its memetic spread in Chinese websites.

Jostin Asuncion
Sep 08, 2009 at 06:05AM UTC , Jostin Asuncion wrote:

This article states that Jia Junpeng was made up by KPMEDIA (Huang Lianghua’s company) to help WoW become popular again and to get people who haven’t played it to play it: http://www.buzztrend.cn/?p=277

Jostin Asuncion
Sep 08, 2009 at 06:11AM UTC , Jostin Asuncion wrote:

It seems Jia Junpeng alone is not memtic enough. It seems his memetic essence centers around with people creating the “Jia Junpeng Family”. I’ll look more into this.

Jostin Asuncion
Sep 08, 2009 at 06:20AM UTC , Jostin Asuncion wrote:

Holy cow, there’s even a Chinese song dedicated to this phenomenon:

You may not understand it, but this site says that it’s a song about Jia Junpeng: http://enovatechina.com/blog/?tag=jia-junpeng

Jostin Asuncion
Sep 08, 2009 at 06:33AM UTC , Jostin Asuncion wrote:

And of course, the LA Times article about the phenomenon is one of the most interesting reads out of all the source websites I’ve supplied: http://www.latimes.com/business/la-fi-china-internet-fad5-2009sep05,0,2198509.story

Tomberry
Sep 08, 2009 at 04:03PM UTC , Tomberry wrote:

Jostin, from another article that can be seen in the other entry, there is a controversy about Huang Lianghua being the one that launched this catchphrase.

Several people and other companies accused him of taking the fame out from the original anonymous poster.

Jostin Asuncion
Sep 08, 2009 at 10:53PM UTC , Jostin Asuncion wrote:

I want to correct something I stated earlier. Jia Junpeng’s memetic traits center around his fake family, yes, but he’s also memetic in the sense that he is often called by a family member (usually the mother) to do something. The formula for the phrase is usually, “Jia Junpeng, your X [ wants/is calling/is looking for ] you to Y.” with X being the family member and Y being the action that is to be done.

Blah-tan
Sep 08, 2009 at 10:55PM UTC , Blah-tan wrote:

Wow, this is bigger than I thought. Great article!

Jostin Asuncion
Sep 08, 2009 at 11:00PM UTC , Jostin Asuncion wrote:

Also, Tomberry is right. It is widely accepted that Huang Lianghua was the creator of Jia Junpeng but several other people, such as a rival advertiser by the name of Fang Weicheng, are unsure whether to believe this or not because they think that Lianghua only did this to benefit from the popularity of the internet meme.

Jest
Sep 14, 2009 at 05:02AM UTC , Jest wrote:

Interesting, I just watched this movie today. Now I see this. XD

Duncan @ IdeasExist.com
Oct 18, 2009 at 11:08AM UTC , Duncan @ IdeasExist.com wrote:

Oh – looks like I missed all the conversation! Glad this was of interest. China has millions of young people living in internet cafes, so its a great place for meme spotting!

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