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Jinkela (金坷垃, lit. Golden Soil) is a brand fertiliser additive marketed by a company named American (sic) Shengdiyage, purported to double wheat yield by ultilising leeched nutrients 2 metres below the surface. Mainstream media have since refuted the theory as unproven and non-scientific.
Initially viewed as another example of larger-than-life advertisement, one particular TV commercial made it into Internet stardom. In the clip, a van transporting Jinkela was stopped by two men, one African and the other Japanese, both attempting to intercept the shipment for their countries’ benefit. The duo broke into an argument, which was eventually settled by the American driver who ruled in favor of the African.
The melodramatic plot，overt acting as well as the stereotypical portrayal of foreigners made it
an instant meme exploitable. Few days following the initial uploading of the video, one regular contributer from the video sharing site Acfun created several remixed video parodies, all of which involves the aforementioned characters singing their lines to the tune of popular anime theme songs. Contrary to the crude filming of the original video, the remixes are of excellent quality and professionally made to the style of typical Anime song PVs. Combined, the meme made Jinkela a popular phrase among Internet users who use it to convey many different meanings from awkwardness to absurdity.
The video parodies has since spread to NicoNico Douga and YouTube, while it’s popularity remains within the Chinese netizens. Other forms of parody, often photoshopped images, were also created with Jinkela as a mock panacea in all forms of humorous juxtapositions. The community has also found other equally hilarious ads for the company and its various agricultural products, nevertheless none of them managed to outshine Jinkela.
The original ad
Note:Full English transcript can be found here on danwei.org, with a bit more info to their credit
Very first remix by 221(a.k.a.荼荼丸)
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