Master Hamburg MADs
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About
Master Hamburg (Japanese: ハンバーグ師匠; Hanbāgu Shishō) is a comedy persona of Jun Itoda[1] from Japanese comedy duo Speed Wagon.[2] In a similar vein to Passion Yara in the end of 2000s, Mr. Hamburg's physical comedy with a loud shout bacame to a popular subject for MAD videos on the Japanese video sharing service niconico Douga (niconico) in February 2016.
Origin
Itoda started playing this comedy persona "Master Hamburg", a cowboy-like guy holding a large knife and a folk on his belt, circa 2009. His short skits much inspired by American stand-up comedy are consisting of too simple pun or nonsensical jokes about hamburger steak, usually called "hamburg" simply in Japan, and its related materials (eg. hot griddle, demi glace sauce, other ground meat recipes, sizzle, etc…), and always end by a loud punchline shout "HAMBURRRRRRG!!!" with a smug look though the shout purely unrelates to any skits (shown below, left). In 2015, Master Hamburg finally became a big hit among mainstream audiences, and the master succeeded to make an appearance on a major food company's TV commercial movie for stir-fried noodles in November of that year (shown below, right).
Introduction
This town hasn't changed a bit…
Hey, why do you have to look at me as if I'm a garnish of mixed vegetables?
You forget me? It's Me, HAMBURRRRRRG!!
Case 1:
The other day, Hamburg's friend got dumped by his girlfriend.
He was so much depressed. I couldn't put any words to him.
So… Put on him, demi glace.
[Ta-da!]
HAMBURRRRRG!!!
Case 2:
Just the other day, there was a theatrical show by Pork Cutlet, Mince Cutlet and Hamburg. Pork Cutlet and Mince Cutlet were deeply frightened, but Hamburg could give a very natural performance.
You wanna know why? CUZ, only Hamburg is not… deep-fried.
[Ta-da!]
HAMBURRRRRG!!!
Ending;
How was the roast of tonight's jokes?
OK, Let's count up together! Seven, Eight, Nine, Jū (Sizzle/Ten)
Spread
In a reflection of his high visibility in the media, Master Hamburg's popularity as a visual source for online parodies began by a "I will always love you" remix posted to niconico on January 2nd, 2016.[3] Then, the smash hit of a "Marisa Stole The Precious Thing" remix posted on February 3rd by a user Zero[4], known as the originator of Whisky Zen MADs, led the explosive increase of popularity. This video had been watched over a half million times in its first week, and since then, dozens of Hamburg MADs has been posted to the video sharing service.[5] Besides, a news article about this MAD fad by an online gossip media[6] was published on several portal services in that month.
Official Approval
On February 6th, 2016, Jun Itoda got a fan's question about this MAD video fad on Twitter, and jokingly responded to it by the punchline.
俺だよ俺
ハンバーーーグだよ！！ https://t.co/n3MQrCAQmO— スピードワゴン井戸田 (@junjunitojun) February 6, 2016
Translation:
> Excuse me, could you give me some comments about Master Hamburg is trending on niconico?
It's ME! HAMBURRRG!!
Various Examples
Left: I Will Always Love You | Right: Chilled Series
Left: THE IDOLM@STER song "Onedari Shall We～?" | Right: Kill Me Baby OP Theme Song
Search Interest
External References
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[3] niconico – ハンバアアアアアアアアアアアアアグ / Posted on 01-02-2016
[4] niconico – 零～ゼロ～'s user page
[5] niconico – Search results for the tag ハンバーグ師匠
[6] Narinari.com – “ハンバーグ師匠”中毒者続出、決め台詞を活かしたMAD動画が増加中。 / Posted on 02-10-2016 (Japanese)
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Top Comments
mona_jpn Moderator
Feb 10, 2016 at 06:35PM EST
Gleaming Steel
Feb 10, 2016 at 07:53PM EST