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“Mori! Mori!” (Japanese: ┌(^o^)┘モリ!┌(^o^)┘モリ!) refers to a weird movement with a strange call for Karate practise in a TV anime series for Japanese manga Kotoura-san. It became to a subject for MAD videos in the Japanes video sharing service Nico Nico Douga (NND) in the beginning of 2013.
The TV anime series aired 12 episodes from January to March of 2013. And “Mori! Mori!” appeared in the 2nd episode, where people were training at a Karate Dojo run by the parents of the protagonist’s classmate called Moritani.
This weird exercise which isn’t seem at all to a karate training is a homage to the original manga. In the anime, Moritani family’s business has been changed from a new religious group to a karate dojo for various reasons. And, the original “Mori! Mori!” posing in the manga was that religious group’s solicitation poster in past (shown, below, left) and its catch copy was “Mori Mori Hairou Moritani-kyo!!” (モリモリ入ろう 森谷教!!, lit. “Let’s heartily join onto Moritani group!!”). This ridiculous posing in the solicitation poster was also parodied into the dojo’s poster in the 5th episode (shown below, right).
This quite short scene caught an attention among anime freaks and several MAD editors who were seeking new resources for their works in that season. Then, a MAD video fad was triggered by a Masked DeDeDe remix video posted to NND on January 20th, 2013 (shown below). And over 130 videos parodying the scene had been uploaded to NND during the running period of the anime series. Especially, this call has been often associated with forest songs in Pokemon because Moritani’s “Mori” means “Forest” in Japanese.
Left: “Viridian Forest” from Pokemon | Right: J-pop song “Maru Maru Mori Mori”
Left: Animal Crossing | Right: Dangerous Series
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