The Burger King (2003)

added Apr 26, 2009 at 06:35PM UTC

This submission is currently being researched & evaluated!
You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.

History

In 1955 the Burger King was just a man on a sign in front of a fast food store in Miami, Florida. Then he went into print campains as a man sitting on a “Burger Throne” and holding an impossibly large drink.

Soon he would be animated for children’s commercials.

Cartoon Burger King was replaced with an actor to compete angainst Ronald MacDonald. This Burger King lived in the Burger King Kingdom with the likes of “Sir shakes-A-Lot”, “The Wizard of Fries”, “The Duke of Doubt” and “Burger Thing”. These commercials stopped in the late 80’s and were replaced with “The BK Kids Club Gang”

20 years later the advertising firm Crispin, Porter + Bogusky took over Burger king’s advertising and resurrected The Burger King, now known as simply “The King”. The King’s looks came from a helium tank fixture of the Burger King actor one of CP+B’s employees found on eBay. Seen below.

Then CP+B used some viral marketing with their new “Creepy King”. He was official called “Creepy King”, but it was a suitable moniker because he creeped up on people just to offer them various BK foods.

This “Creepy King” persona was embraced by Burger King and creeping was made the main part of “Sneak King” one of BK’s three Xbox games.

Internet Relevance

Now, it’s not unlikely to see the internet making fun of advertising mascots, but The Burger King was taken on a whole new, vile persona and has become some sort of sexual predator.

YTMND fad.

The Burger King has become a large fad on YTMND. The first YTMND was created on March 28, 2005 by user ilpadrino86. They usually consist of The King fighting Ronald McDonald or just plain creeping the hell out of people.

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32 Comments

Chris Menning
Apr 26, 2009 at 07:08PM UTC , Chris Menning wrote:

Great research, but I’m not so sure that this qualifies as an internet meme.

The King didn’t need the Interent to reach audiences, as he’s a mascot for a brand.

Japanese Ronald McDonald is also a mascot for a brand, but the Ran Ran Ruu meme involves an active user-base that creates their own remixes, in a sense pulling Japanese Ronald from his position as spokesman and turning him into the subject for obscure artistic reinterpretation.

You did a great job on the history of the evolution of the King mascot, but I’m not convinced that there is any truly memetic activity happening here.

Captain Blubber
Apr 26, 2009 at 07:13PM UTC , Captain Blubber wrote:

Why thank you, it was a boring afternoon.

Z
May 20, 2009 at 10:30PM UTC , Z wrote:

Definitely not a meme. This is viral advertising, and has not captured the zeitgeist. BALEET plox

Captain Blubber
May 21, 2009 at 12:27PM UTC , Captain Blubber wrote:

I politely disagree Z, The King is at least as much a meme as Vince Shlomi is.

Jamie Dubs
May 21, 2009 at 03:20PM UTC , Jamie Dubs wrote:

Hmm I am also on the fence. It’s definitely been internet remix’d like a mofo, but it’s intrinsically an advertisement :|

Do we have any other confirmed entries that are ads?

Captain Blubber
May 21, 2009 at 05:08PM UTC , Captain Blubber wrote:

Well, Domo is NHK’s mascot and Vince Shlomi is an ad man.

Note: the only reason I’m pushing for this is because I put a lot of work into the research.

Captain Blubber
May 23, 2009 at 12:12PM UTC , Captain Blubber wrote:

And what about wii fit girl?

Chris Menning
May 23, 2009 at 07:21PM UTC , Chris Menning wrote:

In my first comment I hadn’t seen all the spoofs and mashups of the King, so I was skeptical about whether or not there was any memetic activity.

Yes, this has been remixed and mashed up like crazy, and could POSSIBLY be considered for the MemeDB, but this is the kind of entry that sets a precident for other ad-related submissions.

The Wii Fit Girl video is controversial. Although the couple both work in advertising, they deny that they created the video to promote the Wii.

But they were definitely using the video as “personal branding” or creating viral content for self-promotion.

I know at least a few of us were on the fence about accepting the submission (especially considering it was submitted by Giovanni, Wii fit gir’s boyfriend) but as long as the controversy involved is clearly spelled out, I think it’s acceptable.

I think we’ll have to wait for our meme sections and classifications to develop and mature a little more before we greenlight The King.

farktard
Jul 15, 2009 at 07:28PM UTC , farktard wrote:

Also on the fence. I think that might have me moving towards the “meme” camp is the whole “Where Is Your God Now?” bit.

Brad Kim
Jul 27, 2009 at 08:54PM UTC , Brad Kim wrote:

STILL RELEVANT (internet/pop icon)

Captain Blubber
Jul 27, 2009 at 08:56PM UTC , Captain Blubber wrote:

Thanks Brad, once the King enters the DB, my mission will be accomplished.

Jack Smack
Aug 21, 2009 at 05:59PM UTC , Jack Smack wrote:

When I was 6 the burger king scared the crap out of me.

Zerukin
Oct 09, 2009 at 05:06AM UTC , Zerukin wrote:

Elephant.

Ben "Jammin" Proctor
Oct 18, 2009 at 10:33PM UTC , Ben "Jammin" Proctor wrote:

Why is this not a meme yet?

RayquazaMaster
Oct 25, 2009 at 11:26PM UTC , RayquazaMaster wrote:

Yeah, really. Why isn’t it?

Jack Candle
Oct 30, 2009 at 01:42AM UTC , Jack Candle wrote:

Theory of Memehood: if it’s funny enough, it’s a meme.

Ben "Jammin" Proctor
Nov 01, 2009 at 02:04AM UTC , Ben "Jammin" Proctor wrote:

@Jack

Not entirely true.

Though, I think that this is a meme.

Lindell
Nov 06, 2009 at 05:31AM UTC , Lindell wrote:

This is definitely not just viral marketing. A lot of the images/.gifs/videos that The King appears in are inappropriate to the level that BK, as a company, would not want to be associated with. The King has been a gangster, a Nazi, a murderer, a rapist, an adulterer, and a general scoundrel on the internet, and that can’t be good for business.

This is, undoubtedly, a meme.

Steven R.
Nov 16, 2009 at 06:19PM UTC , Steven R. wrote:

Certainly. Creepy king is a derivative here, along with the others.

Matt Hopper
Nov 18, 2009 at 02:47PM UTC , Matt Hopper wrote:

How long has this been in limbo? can we plz reach a decision on this?

Watcher
Nov 29, 2009 at 06:03AM UTC , Watcher wrote:

I say Confirm.

Tristan
Nov 30, 2009 at 08:06PM UTC , Tristan wrote:

Confirm.

Logan Zezima
Nov 30, 2009 at 10:24PM UTC , Logan Zezima wrote:

+1 Confirm.

kikinak
Dec 02, 2009 at 05:03PM UTC , kikinak wrote:

if we confirm/deadpool this wont the rest of the submissions be freed? even if it doesn’t do anything i still will add +1 confirm

Chris Menning
Dec 02, 2009 at 05:31PM UTC , Chris Menning wrote:

Only deadpooling this temporarily to test a theory. Will move back to submissions shortly.

Watcher
Dec 02, 2009 at 06:32PM UTC , Watcher wrote:

The king has cursed KYM…
We should fear for our lives!

Hector Hessy
Dec 02, 2009 at 07:27PM UTC , Hector Hessy wrote:

D:

Furat Actor
Jan 20, 2010 at 09:44AM UTC , Furat Actor wrote:

+1 confirm.

alexdestructions
Jan 22, 2010 at 07:46AM UTC , alexdestructions wrote:

Disregarding as it’s technically viral advertising. But there are many inappropriate remixes and photos of the King. Would definitely be a meme for sure.

+1 Confirm.

Dallas Charter
Feb 16, 2010 at 07:41AM UTC , Dallas Charter wrote:

+1 confirm, I see this used alot within YouTube Poop’s and YTMND’s.

Tyler
Mar 09, 2010 at 07:53PM UTC , Tyler wrote:

+1 confirm!

HeavyMetal202
Mar 09, 2010 at 08:49PM UTC , HeavyMetal202 wrote:

+1 comfirm

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