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The Next Level is a meme that originated on Georgia Tech campus in May 2011.
During Spring 2011 at Georgia Tech, cameras went to different classrooms to record footage for a promotional video for the Computational Media (CM) major. On April 27th, 2011, the final cut was posted to YouTube.
On the evening of May 3rd at 4am, students writing reflection papers for the Computational Media degree viewed this video. The emphatic reply of one student to “take it to the next level” stood out from the rest.
After an all-nighter, the primary image of the meme was created the next afternoon at 1:15pm and was posted to Meme Generator. The link quickly spread among CM students, eager to blow off steam at the end of the semester.
Most images created within this meme contain substantial references to very specific references to shared pains among CM students. These are generally refer to subjects such as:
- Esoteric Programming Languages
- Visual Design Tropes
- Bad Video Game Ideas
- References to a lack of programming ability among CM majors versus Computer Science majors
The number of fans for the Meme Generator page increased to over 50 within the first 12 hours of its creation.