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Whassup?
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[Entry under reconstruction.]
About
Whassup? was an ad campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. This corruption of "what's up?" became one of the fewest pop culture phenomenons to be heavily parodied both online and in mainstream.
Origin
The first spot aired on December 20, 1999, during ESPN Monday Night Football.[1]
In the ad, one man would be sitting on the couch then receive a phone call, two guys talk, then another joins in, yelling "Wassup?". All three of them in unison yell "Wassup?". More people join and so on and so on.
The campaign was based on the short film "True", directed by Charles Stone III, who also directed the commercials. As the commercial picked up popularity, parodies started to appear online on pre-YouTube video and flash animation sites such as Newgrounds. Parodies even appeared in mainstream media, such as Scary Movie and both British and American versions of The Office.
Spread
In Popular Media
Flash Parodies
Several Flash movie parodies of "Wassup?" were posted to Newgrounds in 2000.[2] One example was made by Septimus and posted to Newgrounds on July 15th, 2000.[3] The parody (YouTube reupload shown below) features Dragonball Z characters Goku and Vegeta getting tired of "Wassup?" and killing off the Ginyu Force, as well as Frieza, in response. The parody received over 1.4 million views in over twenty-two years.
On YouTube
2008 Remake
A remake of the commercial would be made in 2008 as a political campaign ad for presidential candidate Barack Obama. The ad was reposted to YouTube on June 4th, 2019, by Reelblack One (shown below, left)where it received over 263,000 views in over three years. This remake would receive its own parody videos on YouTube. One example was posted to YouTube by CreeperMovies on January 28th, 2012, and recreates the commercial in Minecraft. The video (shown below, right) received over 381,000 views in over ten years.
2020 Remake
On February 3rd, 2020, Budweiser Canada posted a remake of the commercial to YouTube. The remake replaces most of the people from the original commercial with various electronic "smart devices". The remake (shown below) received over 488,000 views in over three years.
Mainstream
At the same time the mainstream parodied Whassup? without denting popularity.
One of the first mainstream parodies is the Scary Movie parody.
The Office
In 2008 Charles Stone III directed this self-parody being critical of the Bush administration.
Even Budweiser created self parodies.
