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2048 is a single player puzzle game in which the player combines tiles on a grid with matching numbers in order to create a single tile with the value 2048. The game has been compared to the mobile game Flappy Bird due to its addictive nature and difficult gameplay.
On March 5th, 2014, developer Gabriele Cirulli published the game 2048 on his Github repository. To win the game, the player presses directional keys to add new tiles to the board and merge tiles of matching numerical values into a new tile of their combined value. To win the game, the player must form a tile with the number 2048.
Since then, Cirulli has released several other iterations of the game using different numerical values, including 8192, 65536 and 9007199254740992.
On February 27th, 2014, developer Jason Saxon released the game 1024 on the iOS store, in which the player attempts to combine tiles to form the value 1024 (shown below). The game served as an inspiration for Cirulli in developing 2048.
On March 10th, the game was submitted to the Y Combinator feed Hacker News, where it accumulated more than 2,700 up votes in the next 10 days. On March 13th, 2014, the /r/2048 subreddit was launched for discussions related to the puzzle game. The same day, co-founder of the citizen advocacy group LaQuadrature du Net posted a tweet linking to the game with a warning about its addictive nature.
DO NOT try http://t.co/G8psSBiNTH I repeat: DO NOT! #addictive #game— Jérémie Zimmermann (@jerezim) March 13, 2014
On the following day, a parody version of the game using tiles with photos of the Shibu Inu dog associated with the Doge Internet meme was created at Doge2048.com. The game was subsequently posted on the /r/SuperShibe subreddit, where it gathered upwards of 1,600 up votes and 100 comments within 48 hours.
In the coming days, several sites published articles about the game's viral success, including The Daily Dot, The Wall Street Journal and City AM. On March 18th, a Doctor Who-themed version of the game was hosted on the tech news site Us Vs Th3m (shown below, left). On the following day, the webcomic Xkcd published a comic titled "Digits," which joked about how the game had made him aware of 2048 number combinations (shown below, right).
 City AM – How one 19 year old won the Internet
 Us Vs Th3m – 2048 Doctor Who Edition
 The Daily Dot – This hyper addictive math game
 The Wall Street Journal – Want to stay anonymous? Dont make a hit computer game
 NTU CSIE – 9007199254740992
Mar 20, 2014 at 01:23PM EDT
Mar 20, 2014 at 05:34PM EDT in reply to
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