Super Mario Run

About

Super Mario Run is a Nintendo side-scrolling, auto-run video game for iOS and Android mobile devices, in which players control various characters in the Super Mario universe as they run through different 2D levels to collect coins.

History

On December 15th, 2016, Super Mario Run was released for iOS devices.^[3] In the game, players control Mario as he runs through different levels by tapping the screen to make him jump in order to collect coins and avoid obstacles. Additionally, players can purchase items with in-game coins to customize their personal castle. On March 22nd, 2017, an Android version of the game was released on Google Play.^[4]

Online Presence

On September 7th, 2016, the /r/SuperMarioRun^[1] subreddit was launched for discussions about the game. That day, a page for Super Mario Run was created on the Mario Wiki.^[2]

On YouTube

On November 24th, 2016, YouTuber Lele Pons uploaded a live-action Super Mario Run parody video, which gathered upwards of 19 million views and 9,900 comments within four months. On December 9th, YouTuber Crafting Guys uploaded a Minecraft-themed parody of Super Mario Run (shown below, right).

On December 15th, YouTuber Trap Music NOW. uploaded a Super Mario Run-themed "trap music": remix (shown below, left). On January 14th, 2017, YouTuber Shutter Authority uploaded another live-action parody titled "Super Mario Run In Real Life" (shown below, right). Within two months, the video gained over 4.88 million views and 440 comments.

Reception

Within one week of release on Apple's app store, the game was downloaded more than 50 million times, making it the fastest-growing app in iOS history. Initially, the game was met with criticism for its $10 price and the requirement that players have a working internet connection to play the game.

Search Interest

External References