Check Your Smeeg meme example depicting a bottle of smeeg.

Check Your Smeeg

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About

Check Your Smeeg refers to a fictional household product called Smeeg that users need to check 10 times with a Smeegometer before each use for their safety. The product came to Redditor qbzs in a dream about a controversy surrounding Smeeg where people were making "check your smeeg" memes joking about ignoring the 10 times rule despite it being unsafe, inspiring qbzs to create a number of detailed photoshops depicting the memes and a fake news headline about the Smeeg company denouncing them. The meme became popularized on the Reddit board /r/196 in November 2021.

Origin

On November 7th, 2021, Redditor qbzs posted a collection of eight images to /r/196[1] titled "i had a weirdly specific dream about a controversy relating to memes about some sort of household product called Smeeg so i had to recreate it." The first image shows a fake CNN Business headline about a product in a spray bottle called Smeeg and explains how people have been making memes about its seemingly arbitrary "check 10 times before each use" rule (shown below). The Smeeg company denounces the memes and reiterates how important it is to check your Smeeg, although does not elaborate on why it's dangerous not to do so.


CN BUSINESS, Markets Tech Media Success Perspectives Videos LIVE TV Edition v Q Company Behind Smeeg Responds To 'Check Your Smeeg' Memes: "It's Simply Irresponsible." By Ramishah Maruf and Jacob Lev, CNN Updated 3:43 PM ET, Sat November 6, 2021 SmeegCoO @sm33gCo · Nov 6 Smeeg We believe that we should make it clear: do not check your Smeeg less than ten times. For the safety of you and others, you must do this before each use. The recent memes suggesting otherwise may have began as jokes, but if they don't stop soon, it may lead to people being hurt. Smeeg is a very safe product when used correctly, but reckless use can be dangerous. Please, don't forget to check your Smeeg. Wait 12 seconds befere removing Insert Smeegometer Smeeg! TE O 1,783 t7 6,347 4K A standard Smeeg product (left) Smeeg's response on Twitter (right) New York, NY (CNN) – After memes relating to the household cleaning product Smeeg took the internet by storm, the company who manufactures the product has taken a stand against them. They announced on Twitter earlier today that the memes were "Irresponsible." Every Smeeg product makes it very clear on the packaging that users must check the product ten times before each use using the included "Smeegometer". The company has provided no explanation for this seemingly arbitrary number, but they claim that it is critical for the customer's safety. Many users on Twitter responded with ridicule, further going against the corporation's

The next slide shows a Big Brother Orders meme telling people to check their Smeeg 10 times before use, an example of the memes the Smeeg company denounced (shown below, left). The next slide shows a photoshopped tweet from the Smeeg company (@sm33gCo) showing people how to check their Smeeg and reiterating the importance of the act (shown below, right).


YOU MUST CHECK YOUR SMEEG TEN TIMES imgfip.com SmeegCo O @sm33gCo · Nov 6 We believe that we should make it clear: do not check your Smeeg less than ten times. For the safety of you and others, you must do this before each use. The recent memes suggesting otherwise may have began as jokes, but if they don't stop soon, it may lead to people being hurt. Smeeg is a very safe product when used correctly, but reckless use can be dangerous. Please, don't forget to check your Smeeg. Smeeg! Wait 12 seconds before removing Insert Smeegometer" TM Dont forget CHECK YOU SMEEG ts lo your life! 1,783 27 5,347 4K

The remaining five images consist of recreations of "check your Smeeg" memes meant to show how people are making fun of the 10 times rule despite the warnings, as well as an image describing how to check your Smeeg (shown below). The post gained over 6,100 upvotes in two days. It was also posted to /r/thomastheplankengine,[2] gaining over 2,000 upvotes in the same span of time.


Pain incarnate @shawtygaming4619 · Nov 6 Replying to @sm33gCo suck my balls I ONLY CHECK MY SMEEG 9 TIMES 24 27 742 3,635 NO00000 YOU HAVE TO CНECKYOURSMЕEG ingflip.com F--- YOU Smeeg! IWILL NOT CHECK MY SMEEG 10 TIMES imgflip.com Smeeg users when they forget to check it 10 times before use SMEEG RADIANCE: 23641.341 9EWHZ SMEEG RADIANCE: 23641.341 9EWHZ Wait 12 seconds before removing Insert Smeegometer TM Nu TM Sente Calorie Don't forget, Tetal F CHECK YOUR SMEEGTM S Choies Sediun anents to your life! Potas Tetal Protei Pressurized Chemical Risk of Burn Vian Natrit

Spread

Following the popularity of the Reddit posts, people began creating new "check your Smeeg" memes playing into the dream, particularly on the /r/196 subreddit. For example, on November 8th, Redditor 418puppers posted a meme about what might happen if you only check your Smeeg once to /r/196[3] (shown below, left). On the same day, Redditor TiloDroid posted a meme showing Squidward sleeping happily after checking his Smeeg 10 times to /r/196,[4] gaining over 1,300 upvotes in under a day (shown below, right).


HE CHECKED HIS SMEEG ONCE How I sleep after checking my Smeeg 10 times

On the same day, backforsecondz posted a video meme to /r/196[5] about SmeegCo making a bad product, gaining over 2,600 in under a day (shown below).



Various Examples


NO0!!! YOU HAVE TO CHECK YOUR SMEEG 10! PRECISELY 10 TIMES BEFORE EACH USE!!! IT'S THE SAFE WAY!! Read the instructions, doesn't check Can't read the instructions, thus doesn't check Smeeg anyways III Normal IV II Very Dull Dull Bright I Very V Bright 50 60 70 80 90 100 110 120 130 140 150 IQ Score he didnt check his smeeg 10 times died 196 users when they don't hingle their frillindoop or whatever stupid f------ injoke we have now "hey man check your smeeg at least 10 times please we're all worried about your safety" Stop ignoring uTre gameo real QWER I CAN BE TRUSTED WITH SMEEG I WILL CHECK IT 10 OR MORE TIMES Average Average 10 times Smeeg 9 times or less Smeeg Examiner Checker

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