Tiffany's $1,000 Tin Can

Tiffany's $1,000 Tin Can

Updated Nov 08, 2017 at 08:14AM EST by Y F.

Added Nov 07, 2017 at 12:17PM EST by Adam.

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Overview

Tiffany's $1,000 Tin Can refers to the controversy surrounding a can made out of sterling silver produced by Tiffany & Co that looks like an ordinary tin can yet is priced at $1,000. Online, the can was derided for what many perceived as its excessive lavishness and price.

Background

In the fall of 2017, Tiffany & Co. introduced the "Everyday Objects" collection,[1] a series of products meant to appear as regular household items, only made out of high-quality metal. For example, a "bendy straw" made out of vermeil is being sold for $350 (shown below, left), while a "paper plate" made out of sterling silver is being sold for $950.


Tiffany's everyday objects of the bendy stray for $350 Paper plate from tiffanys for $950

The product that caught the most attention of journalists and people online was the $1,000 "Tin Can" made out of sterling silver (shown below).[7]


One Thousand Dollar Tin can at Tiffany's everyday objects

Developments

The tin can factored into the majority of headlines covering Tiffany's "Everyday Objects" collection. Many publications covered the collection with incredulousness. Digg[2] covered the story with the headline "Tiffany Is Selling A Tin Can For $1,000 Because The Rich Have Lost Their Damn Minds." Writing for Death and Taxes,[3] Drew Salisbury wrote "Tiffany and Co. is making it easier than ever for the proletariat to identify the extravagantly rich so that they know exactly who to eat once the revolution comes by charging one thousand American dollars (plus tax) for a pencil/paintbrush holder."

Online Reaction

Most Twitter users shared the incredulousness of journalists at the hefty price tag for "Everyday Objects." On October 27th, Twitter user @radlisha[4] tweeted "So that Tiffany's $1,000 'tin' can is real. And then this is on their website which makes me just wonder what a fucking guillotine costs" (shown below, left). On November 5th, Twitter user @TheSafestSpace[5] uploaded another reference to a proletariat uprising with regards to the expensive can, gaining over 180 retweets (shown below, right). The online reaction was covered by Uproxx.[6] By November 7th, several media outlets began covering the story including Golf Digest,[8] Fox Business,[9] The Guardian,[10] Bloomberg,[11] Dazeen,[12] Gizmodo,[13] Digg[14] and many more.


online reaction by @radisha about the tin can for $1000 being real and wondering how much a guillotine costs tweet joking about when you need to panhandle before the big riot, you gotta have this trendy can from Tiffany's to do that with

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