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#MusMemes is a hashtag used to promote museums and for museums to post about their work using various meme formats.
The earliest usage of #MusMeme was posted by the Twitter  account @CultureThemes on July 30th, 2018. That day, they posted "Mark Your Calendars: Next @CultureThemes: August 22 #MusMeme." The post (shown below) received more than 5 retweets and 10 likes in less than one month.
On August 22nd, various museums began posting various pieces of artwork, turning these works into various image macros and object labeling memes (examples below).
Several media outlets covered the popularity of the hashtag, including The Daily Dot,  Comedy Central, Londonist and more.
 Twitter – @CultureThemes's Tweet
 The Daily Dot – Museums Are Posting Hilariously Nerdy Memes On Twitter With #MuseMeme
 Comedy Central – British Museums Spent The Day Tweeting Memes And Nothing Has Ever Been Funnier
 Londonist – The Best London Memes On #MusMeme Day
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