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A saw patrol poster artwork mashup.

Saw Patrol

Part of a series on Barbenheimer. [View Related Entries]

Updated Aug 07, 2023 at 11:23AM EDT by Zach.

Added Aug 04, 2023 at 01:17PM EDT by Adam.

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About

Saw Patrol refers to jokes surrounding the releases of Saw X and PAW Patrol: The Mighty Movie, which are both set to release on September 29th, 2023. Due to the vastly different tones of the movies, some attempted to claim it would rival the Barbenheimer phenomenon and made memes connecting the two films. However, others felt the meme felt forced and was a naked viral marketing attempt.

Origin

On July 20th, 2023, the Twitter account @DiscussingFilm[3] pointed out that Saw X and PAW Patrol: The Mighty Movie were releasing on the same day, September 29th, 2023. This led several posters to compare it to the "Barbenheimer" phenomenon and use the phrase "Saw Patrol." The most viral of these tweets was made by user @AshleyLCarter1,[4] who quote-tweeted @DiscussingFilm that day with a joke about "Saw Patrol," gaining over 7,200 retweets and 58,000 likes in two weeks (shown below).


Ashley Carter @AshleyLCarter1 Let me get through Barbenheimer before I even think about Saw Patrol. 4 DiscussingFilm @DiscussingFilm . Jul 20 'SAW X' and 'PAW PATROL: THE MIGHTY MOVIE' will now release on the same day. Which will you be watching? See what other movies are coming soon: bit.ly/Dates2023 5:35 PM Jul 20, 2023 PATROL MIGHTU MOVIE 3'

Spread

On July 25th, 2023, the TikTok account @TheDisturbingDissector[1] posted a video pointing out that Saw X and PAW Patrol: The Mighty Movie were releasing the same day, implying that it could be the next "Barbenheimer" phenomenon. The TikTok gained over 215,000 likes in roughly 10 days (shown below).

@thedisturbingdissector What a time to be a horror lover & parent 😂 #fyp #barbenheimer #horror #sawx #horrortok #movie #oppenheimer #horrormovie #xyzbca ♬ original sound – d.park3r69

The observation that Saw X and the PAW Patrol movie were released on the same day led to some memes in the Barbenheimer vein in which people combined the imagery of the two franchises. For example, on July 29th, Redditor Landon1195 posted a poster for "Saw Patrol" to /r/moviescirclejerk.[2]

Though it only gained 20 points in one week there, it was reposted to Twitter by @PopCrave[5] on July 31st, where it gained over 900 retweets, 9,000 likes and 1,700 quote-tweets in five days (shown below, left). The same day, Twitter user @Ecto_fun[6] posted an image of a PAW Patrol character in a Saw trap, gaining over 4,200 retweets and 48,000 likes in the same timeframe (shown below, right).


SAIN PATROL NIGHTU NOVIE 24 THE GAME BEGINS SEPTEMBER 29 @KAELANTOBIN ON INSTAGRAM

However, some social media users responded negatively to the spread of "Saw Patrol" memes, feeling they were too forced. On July 31st, Twitter user @LegoKingo[7] said the "astroturfing" of Saw Patrol likely would not work because adults would likely not be interested in the PAW Patrol movie, gaining over 790 retweets and 8,000 likes in five days (shown below, left). The following day, user @cleofffilm[8] echoed the sentiment, saying "no respectable person would see a PAW Patrol movie for the meme," gaining over 2,700 retweets and 49,000 likes in four days (shown below, right).


Kingofied Tomato @Legokingo This likely won't take off but if it does any adult who goes to see paw patrol because of a meme needs to seriously ask what it is they're doing here mauzcorp oh my god @shiftwux Jul 28 SAll X COMING SOON UNLEASH YOUR POWERS PATBOL MIGHTU MOVIE ONLY IN THEATRES SEPTEMBER 29 Forget Barbenheimer, Get ready for SawPatrol on September 29th + 179.3K 2309 cleo @cleoofffilm this has been almost exclusively pushed by studios trying desperately to recreate barbieheimer and it'll never work because no mature or respectable person will go see a paw patrol movie for the meme Pop Crave @PopCrave Jul 31 Social media users have created the #SawPatrol trend after discovering that 'Saw X' and 'Paw Patrol: The Mighty Movie' release on the same day, September 29. ... SAI PATROL

Various Examples


Pa Paramount Pictures @Paramount Pics Seven tickets to Saw Patrol, please. #Saw Patrol GIF 4 DiscussingFilm @DiscussingF.... 7/20/23 'SAW X' and 'PAW PATROL: THE MIGHTY MOVIE' will now release on the same day. Which will you be watching? See what other movies are coming soon: bit.ly/ Dates2023 : PAW PATROL MIGHTY MOVIE CT Savage @ct_ssavage Saw Patrol tryna recreate Barbenheimer He thinks he's him to ⠀ АСАВ phony curtis @seahorseradish Kramer: "They're calling it Saw Patrol, Jerry. It's about to be the next Barbenheimer!" Jerry: "I'll tell ya, I don't see it happening." . 9:32 AM - Aug 2, 2023 Moshe Isaacian @MosheIsaacian Quick thoughts on why "Barbenheimer"worked: 1. Highly anticipated movies from great directors 2. Overlapping audience that would see both 3. Tonal differences, but not too extreme 3. Wasn't forced into culture, it just happened "Saw Patrol" is the opposite of all the above SAUN PATROL THE Te LESCU NOVIE : B 223-08-02: TWITTER @LARTIST INSTAGRAM: UNCALAR A LAR DESOUZA CARTOON SAW PATROL

Search Interest

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External References

[1] TikTok – thedisturbingdissector

[2] Reddit – /r/moviescirclejerk

[3] Twitter – Discussing Film

[4] Twitter – AshleyLCarter1

[5] Twitter – Popcrave

[6] Twitter – ecto_fun

[7] Twitter – legokingo

[8] Twitter – cleofffilm

Related Entries 1 total

Recent Videos 1 total

     

Recent Images 13 total


Top Comments

UnKewln00b
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UnKewln00b

Barbenheimer worked because at first people just joked about the new Chris Nolan movie and Barbie releasing on the same day. Then the trailers came out and revealed that both of these movies actually looked great. As in, Oppenheimer was obviously going to be yet another run of the mill Christopher Nolan film…..which means you're in for one overly long, but very well made film, while Barbie looked fucking hilarious.

Paw Patrol and Saw don't have that. Saw won't be interesting to anyone who doesn't think the Saw storyline is convoluted as fuck and Paw Patrol literally looks like it wasn't even meant to be entertaining for the adults that have to be in the theater with their kids, just saw the trailer for it when I saw TMNT…..Doesn't look good. Like I've seen a few videos mention, studios are now going to go out of their way to force the next "Barbenheimer" when Barbenheimer can't just be recreated all willy nilly.

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