YouTuber Mr. Beast has announced a Willy Wonka style contest utilizing his new chocolate bar project. He announced this project via YouTube video in which he explains that participants within the United States who buy a chocolate bar have the potential to pull a winning ticket out of the wrapper.

The ticket can have one of multiple different prizes, with the grand prize consisting of flying out to participate in a video where the winner wins the actual chocolate factory itself. Many other YouTubers and internet personalities quickly bought chocolate bars to help support Mr. Beast and also have a chance to be in his next video.

I just launched a chocolate bar in three flavors (original, crunch, and almond) and 10 random bars contain a mystery ticket in them! The 10 receivers of the mystery tickets will be flown down to compete for a chocolate factory in a video GO TRY IT :))))https://t.co/PqfLIIo65u pic.twitter.com/98dSUoVvzC

— MrBeast (@MrBeast) January 29, 2022

Cositas súper cool que agarre el día de hoy :)
-MrBeast</a> me mando su nuevos chocolates 🍫 <a href="https://twitter.com/Feastables?ref_src=twsrc%5Etfw">Feastables
-fui a convención de Pokémon y agarre un paquete de tarjetas BASE SET, un set con folder con lo mismo pero versión japonesa y otra cositas :) pic.twitter.com/p1F6rkuLhW

— neeko (@neekolulz) January 30, 2022

just got some Feastables</a> chocolate from <a href="https://twitter.com/MrBeast?ref_src=twsrc%5Etfw">MrBeast 👀 Michelle is probably gonna eat it all :)

— ZHC (@zhc_yt) January 30, 2022

Some took the opportunity to make memes about the chocolate bar in a similar way to Taco Bell Wings, meaning that they were posting about how eating or even taking a single bite of the chocolate bar would kill you, among other jokes. Meanwhile, others were posting about the contest itself and the website for buying the chocolate bars being a little out-of-touch with the main demographic of people who would be ordering and eating the chocolate bars.

me biting into the mr beast chocolate https://t.co/T7gaZZ27jh pic.twitter.com/msj5rBTqCJ

— Keoni ﾟヮﾟ (@AmongUsVore) January 29, 2022

DO NOT EAT THE MR BEAST CHOCOLATE BAR https://t.co/hHrkQ0Zmeo pic.twitter.com/JLbtcDGOL3

— drew (@drewabcs) January 29, 2022

the mr beast chocolate website is the most hello fellow kids thing I have seen in my life pic.twitter.com/yjOU6pNJGa

— Mayro (@Mayro2020) January 30, 2022

charlie and the chocolate factory type beat i don't trust this one bit

— Blurr 🌊 (@oceanblurrrr) January 29, 2022

The chocolate, which can only be bought in packs, sells at $30 for a pack of 10, with an on-site incentive to spend more money, or buy the variety pack, as that unlocks free shipping and an exclusive Mr. Beast T-shirt. The chocolate bars boast only having four to five ingredients and come in three flavors: Almond Chocolate, Quinoa Crunch and Original Chocolate.

Shoutout gopuff</a> for actually making this happen. See you at the chocolate factory <a href="https://twitter.com/MrBeast?ref_src=twsrc%5Etfw">MrBeast https://t.co/aMSzQJbnr0 pic.twitter.com/7SFpbUqnXS

— Nick DiGiovanni (@NickDiGiovanni) January 29, 2022