OK Go, Chicago's alt rock quartet perhaps now better known for their eye-dazzling and seamles choreographies than the songs themselves, continues to live up to their stellar reputation as the maestros of viral videos in the latest music video for their upcoming single "I Won't Let You Down."

In last weekend's Saturday Night Live, actor Jim Carrey absolutely nailed an impression of Mattthew McConaughey from a series of commercials for the Lincoln MKC crossover SUVs.

Father-and-son jam sessions, they can happen anytime, anywhere--as long as mom's not home. In this remix video by Jaanis Hållman, a kid drops the beat with an oven door while his dad plays the trombone to the background music of an outdoor EDM concert.

A threshold at which enough users become so passionate about a brand or a person that others accuse them of "drinking the Kool-Aid," often fueled by commercial success.