The man behind the iconic double-take reaction GIF has spun his viral fame into working for the greater good. Here's a recap of the video game journalist's recent projects following his virality as a meme.

A shaggy dog from rural China has become the internet's favorite enforcer.

Jokes about people making fandom announcements featuring the lamp-wielding folk hero, explained.

Smartphone Make Me Dumb, Whiskey Make Me Numb, Women Make Me Hmmm refers to a viral TikTok song created by Canadian singer-songwriter and social media creator JP Saxe. The singer posted a somber black-and-white video featuring him singing the simplistic lyrics of his song in March 2025, with TikTokers and internet users reposting and lip-syncing to the song ironically in subsequent weeks. JP Saxe is best known for making the viral TikTok song, "If the World was Ending."

Klarna is a Swedish fintech company and one of the largest "buy now, pay later" service providers globally. The company's core offering is its "four installments" service which enables its customers to split their purchases into four interest-free payments. Founded in Sweden in 2005, the company entered the United States market in 2015 and peaked in valuation at $45.6 billion during the COVID-19 pandemic. In 2025, Klarna's partnership with DoorDash that allowed customers to pay for food deliveries in installments became a subject of memes online.

Benson Boone is an American singer and songwriter from Monroe, Washington, known for his flamboyant style and belting singing style. The singer began his career with a brief stint on American Idol before accumulating a significant TikTok presence. In 2024, his song "Beautiful Things" went viral online, gathering over 600 million views in a year. Boone performed the song during an acrobatic set at the 2025 Grammys, somersaulting off a piano while dressed in a tight, sparkly jumpsuit. The performance was parodied multiple times after February 2025, with Marcello Hernandez mimicking Boone's performance on SNL in March 2025, and Mark Zuckerberg mimicking Boone's performance at his wife's birthday celebration in February 2025.

King Charles, also known as Changmao 长毛, is the name given to a shaggy-haired dog in a series of dog shelter videos that went viral on Douyin (Chinese TikTok), Instagram and Twitter / X in May 2025. The videos show the dog breaking up fights and quietly dominating other dogs in the shelter, oftentimes by placing his paws on other barking or misbehaving dogs. The videos originate from the Douyin page 胡子大叔爱犬部落 or "Uncle Beard Dog Tribe," where the dog is referred to as Changmao or "long hair." Changmao went viral on Instagram and X under the name "King Charles," with internet users commenting on his aura and commending his ability to make a large cane corso bow down to him. Other notable viral Chinese dogs include Xiaopang.

Lonely Lonely, I Guess I'm Lonely, also known as the Dante Dance, is an Animation Meme and TikTok dance trend based on the character Dante from Devil May Cry dancing the Hakari Dance to the Russian song "Eva (TyRo Remix)" by Vintage. It became popular on YouTube and TikTok in April and May 2025.