The Koolaid Point
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The Kool-aid Point is a term coined by American programming instructor and video game developer Kathy Sierra to describe a hypothetical threshold point at which the public perception of a widely recognized brand or public figure becomes unfavorable due to its sheer popularity, rather than as a result of valid criticism against it.
It is physically impossible to have everyone love what you do. And the more people do love it, the more likely it is that you'll have an equal and opposite negative reaction. X = -Y the physics of passion.
On August 12th, 2005, Sierra's "Kool-aid Point" theory was highlighted by brand marketing consultant John Moore on his blog Brand Autopsy. In October 2005, the "Kool-Aid Point" was featured by Wired in its Jargon Watch column.
On October 7th, 2014, Sierra wrote a blog post titled Trouble at the Koolaid Point on her website Serious Pony, detailing her personal history of encounters with internet trolls, including the widely publicized episode of online harassments and death threats she had received in March 2007, during which Sierra's Social Security number and home address were doxxed by notorious hacker-slash-troll Weev and prompted her to cancel her appearance at the O'Reilly ETech conference in San Diego, California that same month. Sierra's follow-up blog post also examined the case of GamerGate in the context of her theory and the many obstacles faced by female professionals in the tech world.
On October 8th 2014, Wired ran Sierra's article under the headline Why the Trolls Will Always Win. On the following day, the story was picked by The Guardian in an article by Jess Zimmerman in the context of Gamergate, which was subsequently linked on news aggregator sites like Metafilter and /r/gamerghazi on Reddit.
[search interest data not yet available]
 Serious Pony – Trouble at the Koolaid Point
 Wikipedia – Kathy Sierra's Harassment
 Wired – Why the Trolls Will Always Win
 The Guardian – The truth about trolls and the men they worship
 Head Rush – Physics of Passion: The Koolaid Point
 Metafilter – Trouble at the Koolaid Point
 Reddit – Gamerghazi
 BrandAutopsy – The Kool-Aid Point
 Wired – Jargon Watch / Issue 13.10 / October 2005
 Wikipedia – Tipping Point
 New York Times – The Trolls Among Us
 BBC News – Blog Death Threats Spark Debate
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Get PILLS, against my orders
Oct 26, 2014 at 01:24PM EDT
Oct 27, 2014 at 04:48PM EDT in reply to
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