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It's The One Year Anniversary Of 'We're Costco Guys'

We're Costco Guys refers to a viral video on TikTok posted by father-son TikTokers A.J. and Big Justice (@a.j.befumo) in 2024, in which they're at a Costco store saying, "We're Costco guys! Of course, we go shopping while eating a chicken bake!" and "We're Costco guys! Of course, we had to try the new double chunk chocolate cookie!" The video followed the We're X, Of Course We Y TikTok trend. It soon became the subject of memes and edits in March 2024, manifesting in duets and lip dub recreations. Also, drawing recreations surfaced. Going into 2024, meme creators started using different videos from @a.j.befumo's account, like one where the father (A.J.) keeps saying, "It's a Double Chunk Chocolate Cookie."
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March 1st, 2025 11:00 AM

A.J and Big Justice exploded onto the TikTok scene with their unnerving gaze and emphatic love for chicken bakes. A year later, they've joined forces with the Rizzler to become the internet weirdest new obsession.


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Know Your Meme is a website dedicated to documenting Internet phenomena: viral videos, image macros, catchphrases, web celebs and more.