Welcome to /a/'s neverending plight.

(Some random fast food chain sometime mid 2013)

"Hey, it's that time of the month again where we appeal to whatever fad or trend or meme is popular."
"Wait a minute, fellas, I have an idea."
"What is it?"
"How about we do that, but we try to act like normal fucking people instead of being like robots blatantly trying to sell something with minimal effort."
"Holy shit that's a great idea, Tim. Hail our "competitors" by hologram, I think we've been doing this whole meme thing wrong this whole time."