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amid amidi @amid 5h 1- Seeing lots of overreactions to the news that Netflix is testing out variable speed viewing on its platform. Most criticisms are based on the misconception that Netflix is a cinema platform. It's not. It's a content platform. 3 34 i 11 amid amidi @amid 5h 2 - The old guard seems thoroughly confused by what's happening. This current Netflix criticism is similar to Scorsese/Coppola's recent complaint about Disney Marvel films. They claimed those films aren't cinema. But what is cinema but an outdated content consumption platform? 1 7 ti 1 amid amidi @amid 5h 3 - Try telling post-Gen Z kids that they have to travel to a specific location & wait until a specific time to see a specific piece of content. That's why kids today don't give a crap about Hollywood; they dream of being vloggers on Youtube bc that's how they consume content 1 8 amid amidi @amid 5h 3a- (Source for last tweet: cnbc.com/2019/08/02/for..) Forget law school, these kids want to be a YouTube star A recent survey from Harris Polls and toymaker Lego found that one-third of kids between the ages of 8 and 12 aspire to be either a vlogger or a cnbc.com 1 3 amid amidi @amid 5h 4-Streaming services are replacing the content containers of the prior century like "cinema" or "TV series" or "short" or "direct-to-video"everyone today is a content creator. On Netflix THE IRISHMAN is equal in value if not quality to a series like HOW TO LIVE MORTGAGE FREE 3 ti 1 amid amidi @amid 5h 5- In the absence of old consumption platforms like movie theaters and network TV,some companies have rethought how to categorize their content. Disney has been ahead of the curve through its "incessant focus on franchises" (cartoonbrew.com/disney/secret-..) The Secret to Disney's Record Profits Can Be Summed Up In Just ... CEO Bob Iger has driven the Disney Company to record profits. But how long will his strategy work? cartoonbrew.com 9 1. 7 1 amid amidi @amid 5h 6 -lts franchises are content umbrellas that contain short-form content, episodic content, long-form content, virtual content, and experiential in-venue content built around a single brand. The value of "cinema" never enters the conversation in this context. 6 ti 1 amid amidi @amid 5h 7- Most other companies don't have beloved franchises like Disney so they take an everything and the kitchen sink approach. The broad range of content that Netflix produces and licenses is largely the professional equivalent of a Youtube model. 1 7 i 1 amid amidi @amid 5h 8 - Without the clear categorization of Disney's approach, the least Netflix can do is make its content easy to discover and easy to consume. In this context, its variable viewing speed functionality is a necessity for its content offerings to be as accessible as possible. 6 i 1 amid amidi @amid 5h 9 - Bottomline: If you still divide content by cinema & TV series, you're too old to be in the conversation. While the approaches of Netflix, HBO Max, Youtube & Disney Plus may be different, what they all share in common is a 21st century understanding of how content is consumed. 9 1. 17 t4

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Amid Is Absolutly Right


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Netflix - Amid Is Absolutly Right

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amid amidi @amid 5h 1- Seeing lots of overreactions to the news that Netflix is testing out variable speed viewing on its platform. Most criticisms are based on the misconception that Netflix is a cinema platform. It's not. It's a content platform. 3 34 i 11 amid amidi @amid 5h 2 - The old guard seems thoroughly confused by what's happening. This current Netflix criticism is similar to Scorsese/Coppola's recent complaint about Disney Marvel films. They claimed those films aren't cinema. But what is cinema but an outdated content consumption platform? 1 7 ti 1 amid amidi @amid 5h 3 - Try telling post-Gen Z kids that they have to travel to a specific location & wait until a specific time to see a specific piece of content. That's why kids today don't give a crap about Hollywood; they dream of being vloggers on Youtube bc that's how they consume content 1 8 amid amidi @amid 5h 3a- (Source for last tweet: cnbc.com/2019/08/02/for..) Forget law school, these kids want to be a YouTube star A recent survey from Harris Polls and toymaker Lego found that one-third of kids between the ages of 8 and 12 aspire to be either a vlogger or a cnbc.com 1 3 amid amidi @amid 5h 4-Streaming services are replacing the content containers of the prior century like "cinema" or "TV series" or "short" or "direct-to-video"everyone today is a content creator. On Netflix THE IRISHMAN is equal in value if not quality to a series like HOW TO LIVE MORTGAGE FREE 3 ti 1 amid amidi @amid 5h 5- In the absence of old consumption platforms like movie theaters and network TV,some companies have rethought how to categorize their content. Disney has been ahead of the curve through its "incessant focus on franchises" (cartoonbrew.com/disney/secret-..) The Secret to Disney's Record Profits Can Be Summed Up In Just ... CEO Bob Iger has driven the Disney Company to record profits. But how long will his strategy work? cartoonbrew.com 9 1. 7 1 amid amidi @amid 5h 6 -lts franchises are content umbrellas that contain short-form content, episodic content, long-form content, virtual content, and experiential in-venue content built around a single brand. The value of "cinema" never enters the conversation in this context. 6 ti 1 amid amidi @amid 5h 7- Most other companies don't have beloved franchises like Disney so they take an everything and the kitchen sink approach. The broad range of content that Netflix produces and licenses is largely the professional equivalent of a Youtube model. 1 7 i 1 amid amidi @amid 5h 8 - Without the clear categorization of Disney's approach, the least Netflix can do is make its content easy to discover and easy to consume. In this context, its variable viewing speed functionality is a necessity for its content offerings to be as accessible as possible. 6 i 1 amid amidi @amid 5h 9 - Bottomline: If you still divide content by cinema & TV series, you're too old to be in the conversation. While the approaches of Netflix, HBO Max, Youtube & Disney Plus may be different, what they all share in common is a 21st century understanding of how content is consumed. 9 1. 17 t4

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