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D: o you want to know why we chose green to represent Xbox?" asks Horace Luke, the energetic industrial designer who crafted the look of Microsoft's game system. From his grin it's clear he can't wait to tell us the answer. And we can't wait to hear it. That's why we're here-in Redmond, Wash., at a nondescript office park codenamed Area Xbox- to take an exclusive look at the world's most powerful game console a full month before Bill Gates unveils it at January's Winter CES. As we scan the organized thatch of concept sketches and focus- group-analysis graphs tacked to Luke's office wall, we figure there's a perfectly scientific, wholly marketing-driven reason why the Xbox logo, packaging and eye-like jewel on the console's top shine with the fluorescent green you see gleaming on the cover of this magazine. Nope. "It's green because that's the only marker I had on me when I started sketching my designs," Luke says. It figures. Despite the half-billion-dollar

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Why Xbox is Represented in Green


Uploaded by Salnax Jan 17, 2024 at 05:16PM EST

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It's time for you to look inward, and begin asking yourself the big questions Do you all still defend the Xbox, a line of consoles, or are you just defenders of Game Pass?
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Uploaded Jan 17, 2024 at 05:16PM EST

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Xbox

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electronic gaming monthly, green, xbox, original xbox, twist of fate

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