Notes:

It always seems weird to me that despite the fact that I don't use adblocker as I'm not bothered by ads, the ads never seem to want to show themselves anyway despite still tanking the performance regardless.

Maybe it's some sort of Battle Royale situation where their all fighting each other for the one sole individual that will actually see their adverts and so they end up killing each other in the process?

I'm quietly rooting for Morrisons to win out, but don't let Tesco know or they'll deliver a fresh helping of pain to my doorstep.