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(」・ω・)」うー！(／・ω・)／にゃー！ (pron. Uhh Nya!) is a Shift-JIS art for a looped part in the opening theme song for a TV animation series of Haiyore! Nyaruko-san, a Japanes popular light novel series inspired by H. P. Lovecraft’s Cthulhu Mythos.
It is also a popular tag associated with musical remixes reusing this audio loop on both YouTube and Nico Nico Douga (NND).
This anime show was running in Japan from April to June in 2012. And an official trailer was released in advance on NND on March 23rd, 2012, which included its opening theme song “Taiyou Iwaku Moeyo Chaos” (太陽いわく燃えよカオス, lit. Heat up, the Sun said to Chaos) sung by three female voice actors: Kana Asumi, Miyu Matsuki and Yuka Otsubo. The looped part is appeared in the intro of this song.
In addition, the other trigger that led the explosive increase of popularity to this addictive singing was a simple Shift-JIS art by a Twitter user Sr_Krk, which was tweeted on predawn in March 24th, 2012. He made it by only modifying an existing Shift-JIS art of Kyu! Kyu! Kyu! Nya~!.
— くらきしろ (@Sr_Krk) March 23, 2012
Its move, bending arms on uhh and stretching them at nya, didn’t relate to Nyaruko-san any longer. Despite of this, this so much cute Shift-JIS art was favourably accepted among many people, and explosively spread throughout the web as a symbolic icon of this catchphrase. In response to the popularity, amatuer illustrators have posted many videos reproducing this move by their hand-drawn animations. More than 1500 fan creations related to this catchphrase had been posted to NND in its three-month airing durations, and many of them are reuploaded to YouTube.
A Japanese online news site, ITmedia, reported the growing of this online phenomena on April 20th, 2012. And finally, “(」・ω・)」うー！(／・ω・)／にゃー！” received the silver award in the Japanese internet vogue word contest in December 2012.
For more videos, check out the videos section in this entry.
Marisa Kirisame from Touhou Project
OS Soundbytes Remixes
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ITmedia – 発生源、特定！：「(」・ω・)」うー！(/・ω・)/にゃー！」はこうして生まれた 人気AAの謎が判明 / 04-20-2012 (Japanese)