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“Cant sleep, clowns gonna eat me” Is a phrase spoken by Bart Simpson in The Simpsons.
On the internet, the phrase is used in the context of a scary or creepy image.
In the simpsons episode “Lisa’s First Word”, Homer Simpson, knowing Bart Simpsons affection for krusty the clown, builds him a new bed based on the aforementioned character. However, the bed has the adverse affect of scaring Bart, due to it’s creepy look.
In addition to the images spawned by it, Alice cooper wrote a song with that title. The phrase is now commonly used, mainly as a reaction to creepy items.