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Chocolate Milk Threads refer to the recurring celebration of chocolate-flavored milk on 4chan and other imageboard communities. Such thread typically begins with the original poster (OP) sharing an image of a glass of chocolate milk or another edible substance and asking others to “watch it” during his/her absence, which leads to a chain of reply posts either agreeing with the OP or denouncing by posting an image of a spilled glass.
On January 31st, 2008, a thread was posted to 4chan’s /b/ (random) board with a clip art image of a carton of chocolate milk and the original poster proclaiming his love for the drink. In the thread, an anonymous poster was reportedly banned for confessing his/her preference for regular milk, as seen in the screenshot (shown below):
On December 19th, 2010, another discussion thread about chocolate milk was started on 4chan’s /b/ with the OP asking others what he/she should do with it. On November 4th, 2011, a screenshot of this exchange was posted to /r/Funny, where it earned 3736 upvotes and 717 points overall, as well as on FunnyJunk on the following day.
On January 10th, 2012, another thread (shown below, left) surfaced on /b/ with a photograph of a glass of chocolate milk, asking the readers to watch it until the OP returns.
Throughout 2012, screenshots of similar threads worshipping chocolate milk were posted on FunnyJunk in January, March and April. In September 2012, an image showing Twilight Sparkle spilling a glass of chocolate milk was posted on the My Little Pony subreddit, leading to a comment thread discussing how spilling chocolate milk is “the greatest offense on the internet.” As of January 2013, there are a handful of archived threads featuring the key phrase “can you watch this for me” on the Foolz 4chan Archive. Additionally, there are hundreds of post results for “chocolate milk” on Foolz.