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#EWOKALYPSE is a Twitter hashtag launched by the Australian boy band Five Seconds of Summer as a tribute to the Ewoks, a fictional race of small, mammaloid bipeds in the Star Wars universe. Upon its introduction in May 2014, the hashtag sparked a number of other derivative hashtags and a fan-driven photoshop meme in which the faces of the band members are replaced with the face of Ewok.
On the morning of May 22nd, 2014, sometime before 9:44 AM (EST), the Australian boy band Five Seconds of Summer updated the profile avatar of their official Twitter account with a group photograph featuring four Ewoks. The band’s four members Ashton Irwin, Calum Hood, Michael Clifford and Luke Hemmings also updated their Twitter avatars with photographs of Ewoks.
That same day at 9:44 AM (EST), Twitter user narryberryboo took note of the band members’ Ewok profile avatars and tweeted the hashtag #5SECONDSOFEWOKS. In less than 48 hours, the hashtag was tweeted out over 4,000 times.
At 9:57 AM (EST), Espinosafthemmo tweeted out the hashtag #Replace5SOSSongsWithEwok, encouraging the fans to spoof the titles of the band’s songs by incorporating the word “Ewok” and share them via Twitter.
In less than 48 hours, the hashtag was tweeted out over 3,700 times.
At 11:01 AM EST, Five Seconds of Summer’s official Twitter account tweeted out “Sooooo were all ewoks.” An hour later, the group introduced two additional Ewok-related hashtags #RISEOFTHEEWOK14 and #EWOKALYPSE. In less than 24 hours of the tweets, #EWOKALYPSE was tweeted more than 220,000 times and #RISEOFTHEEWOK14 was tweeted over 36,000 times.
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