Extreme Advertising

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http://encyclopediadramatica.com/Extreme_advertising

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2009-06-28T02:27:06Z

multiple

2006

http://www.youtube.com/watch?v= true active extreme, advertising, ad, aidsvertising

Extreme Advertising <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/-9nOD1h0m8Q&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/-9nOD1h0m8Q&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p> <h2>About</h2> <p>In a world where Cheetos, Doritos, Moutain Dew, and even <a href=http://www.kidzworld.com/article/5456-looney-tunes-get-a-make-over-for-loonatics>Looney Tunes</a> have been marketed based on how “extreme” they can be portrayed, spoofs of extreme advertising have arisen in various places and times; both online and off. But within online communities, different memes surrounding amped-up pitches for mundane objects have been created; and others have been inspired to borrow themes and forms from one another.</p> <p>Notable sources of this trend are:</p> <ul> <li>Look at these fucking peppers</li> <li>Aidsvertising.com</li> <li>Comedian Mark Little of PowerThirst and Brawndo</li> </ul> <h2>Look At These Fucking Peppers</h2> <p><img src=http://knowyourmeme.com/i/4673/original/61od1qx.jpg?1246643749></img></p> <p>Peppers May 30th, 2007<br /> <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3KFMSx73Q-g&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3KFMSx73Q-g&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p> <p>Currently, the earliest known example of the “Look At These Fucking Peppers” found is on Newgrounds August 18th, 2007.<br /> http://flee.newgrounds.com/news/post/17205</p> <p>There is evidence that the “Look at These Peppers” meme started earlier.</p> <ul> <li>May 28th, 2007, the phrase appears in the comments section on <a href=http://www.myspace.com/slukis>this guy’s Myspace.</a></li> </ul> <h2>Aidsvertising.com</h2> <script type="text/javascript" src="http://www.gmodules.com/ig/ifr?url=http%3A%2F%2Fwww.google.com%2Fig%2Fmodules%2Fgoogle_insightsforsearch_interestovertime_searchterms.xml&up__property=empty&up__search_terms=aidsvertising%7C%22look+at+these+fucking+peppers%22&up__location=empty&up__category=0&up__time_range=empty&up__compare_to_category=false&synd=ig&w=600&h=350&lang=en-US&title=Google+Insights+for+Search&border=%23ffffff%7C3px%2C1px+solid+%23999999&output=js"></script><p><a href=http://www.google.com/insights/search/#q=aidsvertising%2C%22look%20at%20these%20fucking%20peppers%22&cmpt=q>Google Insights</a> search data for Aidsvertising begins in April of 2008 and has continued to this day.<br /> We can also see that interest in aidsvertising exceed that of “look at these fucking peppers” in July of 2008.</p> <p>But Aidsvertising is now defunct, and no cached version of it exists on archive.org making it difficult to assess exactly how Aidsvertising.com influenced the larger meme.</p> <p>According to <a href=http://www.thrillist.com/new-york/2008/10/05/aidsvertising>Thrillist.com</a>, Aidsvertising was “the handiwork of a sextet of anonymous/insensitive ad men based in NY and points abroad…” Further research has shown that aidsvertising.com is registered to someone named Hua Zheng, but the site remains inactive.</p> <p>Given the general lack of archive, short life-span, and general anonymity of the creators, we can only assume that the site was a key player in showcasing and building interest in images similar to “Look At These Fucking Peppers” even though it came after.</p> <p>For more information see the following:</p> <ul> <li><a href=http://www.grupthink.com/topic/11442/What_is_your_favorite_Aidsvertising>Aidsvertising on Grupthink</a></li> <li><a href=http://www.extremeadvertisements.com>Extremeadvertisements.com</a></li> <li><a href=http://www.facepunch.com/showthread.php?p=10712241>Facepunch Forums</a></li> </ul> <h2>Powerthirst and Brawndo</h2> <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/qRuNxHqwazs&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qRuNxHqwazs&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /> Powerthirst, by comedian Mark Little, was uploaded to Youtube on May 28th, 2007. Today, the original video has over 15 million views and hundreds of responses and spoofs.</p> <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/t-3qncy5Qfk&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/t-3qncy5Qfk&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /> Powerthirst 2: Rocket Edition has over 7.6 million views.</p> <p>In 2006, Mike Judge Directed the film <em>Idiocracy</em>, a comedy about a dystopian future of mental degenerates. Water has been replaced by a fictional sports beverage called Brawndo. It is eve used for watering plants, though not effectively.<br /> “Brawndo: The Thirst Mutilator. It’s got what plants crave. It’s got Electrolytes.”<br /> Following the cult success of the film <em>Idiocracy</em> a real Brawndo energy drink was made, and comedian Mark Little was recruited to create the online ads, in the same style to his successful Powerthirst videos.</p> <p>Brawndo<br /> <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Ru6p5NLXxvY&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Ru6p5NLXxvY&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p> <p>An ad from the 70’s for “Rondo: The Thirst Crusher” is a real-life example of extreme advertising, that influenced the writers of <em>Idiocracy</em> to come up with Brawndo, The Thirst Mutilator; and probably played some part in guiding advertising trends that led up to Gatorade.<br /> <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/9P1hNs94tG0&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9P1hNs94tG0&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>

2009-11-20T12:21:02Z

411

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