About

According to Wikipedia:

“‘Captain Morgan’ is a brand of rum produced by Diageo. It is named after the 17th-century Caribbean privateer from Wales, Sir Henry Morgan.”

The most notable about this brand is the slogan they use in the label: “Got a little Captain in You?” The image on the label is a pirate (Captain Morgan) standing with his left foot proudly on a barrel with his left hand on his left thigh. With his right hand he’s holding a sword which is pointing to the ground.

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Due to the epicness of this pose along with the slogan, people took photographs of themselves, while doing this pose and posted them on the internet (or shooped existing pictures) and put the slogan beneath the photo (is not necessary.)

Google Insights

(Keep in mind that this insight could also apply to just the brand, not the meme.)