Lootie (2005)

added Aug 21, 2009 at 12:59AM UTC

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About

Lootie is a prime example of the presence of racism in Internet Memes.

Context

Hurricane Katrina made landfall in Florida on the morning of August 25th, 2005. It was the strongest hurricane ever recorded in the Gulf of Mexico, until Hurricane Rita later that year.

George Bush neglected to delare a state of emergency until August 27th, two days following the storm’s arrival. Katrina finally dissapated on August 30th. 1836 were confirmed dead, another 705 missing, The storm caused a total of $81.5 billion in property damage.

Many had no access to food or water for days. With their homes destroyed, many residents, black and white, turned to looting as their only option. Over 46,000 National Guard and federal troops were temporarily deputized, giving them law enforcement jurisdiction. Governor of Louisiana, Kathleen Blanco told ABC NEWS “They have M16s and are locked and loaded. These troops know how to shoot and kill and I expect they will.” At least five residents were shot and killed by local police.

FEMA’s failure to plan for disaster relief drew much criticism from the press, and in 2006, Inspector General of the Department of Homeland Security Richard L. Skinner wrote a 218-page report in which he states “widespread criticism for a slow and ineffective response to Hurricane Katrina. Much of the criticism is warranted.”

The AP inadvertendly starts a meme.

On August 25th, the Associated Press published the story Crisis Grows As Flooded New Orleans Looted, which contained a number of images documenting the aftermath of the storm.

In one of the photos, a black man is seen wading through waist-high water carrying a crate full of beers with the caption “A looter carries a bucket of beer out of a grocery store in New Orleans”

The Original Photo:

On September 2nd, 2005, a “New Orleans Looter” photoshop thread was started on Ebaum’sworld.com

For a few months in 2005-2006, photoshops of Lootie, as the man became to be known, became popular on Freerepublic.com, a fringe site for radical right-wing conservatives, Gunco.net, an online firearm community, and in the forums on DavidDuke.com, the official website of former Louisiana State Representative, white seperatist, white nationalist, Grand Wizard of the KKK, David Duke.

There were even a number of websites created with the intention to capitalize on the racial mockery.

Looter Guy

Beer Looter Dude

The Memetic Hubs Want No Part

On YTMND, only three Looties were ever created. Each has under 1000 views, and they range from 1-3 out of 5 stars.

Although Lootie has been spotted on 4chan, Encylopedia Dramatica makes no mention of Lootie. This likely has more to do with 4chan’s spite for Ebaumsworld than their regard for race.

And on the SomethingAwful forums, goons typically express disgust with the meme.

For an in-depth, picture by picture analysis of how Lootie images reinforce the stereotype of the black criminal, see The Racism of Lootie, by an anonymous law student at the Univeristy of Dayton.

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8 Comments

Taryn
Aug 21, 2009 at 02:41AM UTC , Taryn wrote:

Oh wow.

Frketson
Aug 21, 2009 at 03:06AM UTC , Frketson wrote:

Thats what she said.

qwertymanXD
Aug 23, 2009 at 08:44AM UTC , qwertymanXD wrote:

damn never seen this one b4 sure as hell looks like a meme

Al
Oct 08, 2009 at 10:41AM UTC , Al wrote:

This meme appears frequently in Fark.com photoshop contests as well, commonly referred to there as the “beer looter.”

Bob Loblaw
Nov 26, 2009 at 08:44AM UTC , Bob Loblaw wrote:

i signed up just to say this meme isnt racist sure some incarnations of it may but that can be said of just about any meme if it was some hillbilly stealing pabst blue ribbon would that be racist no it wouldnt the people who see race in everything they look at are the racists

Bob Loblaw
Nov 26, 2009 at 08:49AM UTC , Bob Loblaw wrote:

and one more thing if i was in his position i would have looted some beer too and when i saw this shit on the net i would have been crackin up and actualy felt a little bit proud

some people take things to seriously and its sad to see people who supposedly have a sense of humor have a stick up their collective ass

lootie is a hero in my book

Frketson
Nov 30, 2009 at 05:12AM UTC , Frketson wrote:

I don’t think its racist either, its just an iconic image that was exploited. Its not the colour of his skin that makes it funny.

Chris Menning
Dec 07, 2009 at 02:03PM UTC , Chris Menning wrote:

Bob Loblaw makes an interesting point. Had it been a white guy, the image could have been just as funny. It’s more about the idea that there’s a disaster going on, and this guy is grabbing all the beer he can find.

But, Lootie Baby with Oprah, Obama-Lootie, Michael-Jordan Lootie… You’ve gotta be pretty dense not to see that these images are equating black people in general with Lootie.

That said, not all of them follow this theme, but quite a few of them do. Quite a few instances were created on KKK websites. So, actually, racism played a big part in this meme’s growth.

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