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Nerunerunerune (Japanese: ねるねるねるね, lit. kneadin’ kneadin’ kneading) is a candy produced by the Japanese food company Kracie Foods (former Bell Foods) since 1984.
The first and most known TV commercial for Nerunerunerune was this video starring an old witch, and it drew the candy as something like a witch’s secret elixir comically.
Nerunerunerune ha hehehe…
Nere Ba Neru Hodo Iro Ga Kawatte
Umai !! (テーレッテレー)
Nette Oishii! Nerunerunerune
Nerunerunerune is hehehe…
More you knead this, the more it’s changing colors.
Dip it like this…
Yummy !! (Telettele)
Let’s knead delectably! Nerunerunerune
From 1984 to 1990s, this commercial was frequently aired in TV programs for children sponsored by Bell Foods. So, this witch and the sound of “Telettele” was very memorable scene for many kids at that time.
Since 2000s, the airing of first commercial was ended, and a witch didn’t appear on the next commercial. But, witch appeared for the first time in a decade in the new commercial for Nerunerunerune began to air in February 2011. This version own the essence of the first version such as “Telettele” sound.
According to Nico Nico Pedia, the video that led to a substantial increase in popularity of MADs for this commercial was“N.R.Telettele was her? Last brutal neruneru witch.U” (Japanese : N.R.テーレッテレーは彼女なのか？最終鬼畜ねるねる魔女・U, N.R.Telettele Ha Kanojo Nanoka? Saishu Kichiku NeruNeru Majo.U), posted to NND on January 17th, 2008.
The video was able to reach a large audience partly due to it’s incorporation of the U.N Owen Was Her? fad. And new version is also reused in MADs after 2011.
Nerunerunerune is one of three fads that exploded around the same time, including Ran Ran Ru and Werther’s Original, and have been called “The Three Major Religions on NND” (Japanese: ニコニコ三大宗教, NicoNico Sandai Syūkyō).
As of June 2011, The amount of videos related to Nerunerunerune are over 400 on NND, and many of them have been uploaded to YouTube as well.
For more MAD videos, check out the videos section.
Left: Kirby's Gourmet Race Remixes | Right: Kirby Sky High remixes
Left: The Melancholy of Haruhi Suzumiya Song “God Knows…” | Right: Touhou Project Song “Lunatic Princess”
Editor’s Note: Registration is needed to browse the original videos listed in this section.