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Here It Goes Again is a 2006 hit single by the American rock band OK Go. The M/V of the song features the band members performing a dance routine in a rotation of eight treadmills. Choreographed by Trish Sie and produced as a low-budget one take, the music video quickly became a viral sensation and gained over 1 million views in the first week of debut on YouTube.
On July 31, 2006, OK Go uploaded the music video for their song “Here It Goes Again”. (the video below is one of several re-uploads of the video. The original video has disabled embedding.)
As of May 2010, the video has gained approximately 50,000,000 views (aggregate), 80,000 comments, and has been favorited over 400,000 times. As of April 2010, the video is the 46th most viewed video, 25th most viewed in Music, and 8th most favorited video of all time.
Spread on YouTube
Because of its easily mimic-able format, a lot of people who watched the video went on to try the routine themselves. The next 5 videos feature five groups of high school students performing the routine for their school talent shows:
Other users reenacted the dance routine with Legos:
Youtube user Makgriffin played the song with footage of a shrimp running on a treadmill.