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Mike Mozart is a YouTube and the proprietor of Jeepers Media, a channel that mainly reviews toys, mostly “fail” ones. An obese but friendly man with copious facial hair who is usually seen wearing glasses and a hat, he joined YouTube on March 6, 2007 and uploaded his first video, “Britney Spear Epic Fail Hairstyle Suggestions”, that same day. His second video was entitled “Funny Videos: Easter Chocolate Bunny Hilarious Fail Toys Video Review by Mike Mozart of JeepersMedia”. This was the first video done in his current style, in which he reviews poorly–made or poorly thought out toys, which often have “inappropriate” features, accidental or otherwise, such as phallic shapes. Mike Mozart keeps his videos PG, and does not swear, nor does he explicitly state exactly what the inappropriate imagery in certain toys is, though the implication is obvious to anyone who knows what such things are. He has also sometimes reviewed good toys positively, and in cases where the quality of the product is reasonably arguable, he asks the viewers to judge it for themselves with one of his catchphrases, “Is this a WIN, or a FAIL?” Another recurring feature of Mike’s videos is the “Inappropriate–O–Meter”, which he asks commenters to use to rate the inappropriateness of products he reviews on a scale of 1 to 10. However, Mike Mozart’s most well–known catchphrase by far is “I mean, REALLY. What were they thinking?”
Mike Mozart’s most popular video to date is “Batman Dark Knight vs Marvel FAIL Funny Toy Review Video Mike Mozart Hulk,Spiderman JeepersMedia”, in which he contrasts the “WIN” Batman figure from the film The Dark Knight with the “FAIL” Itsy Bitsy Spider Man doll aimed towards young children, which he had previously reviewed and described as an insult to the character. This video has nearly five million views, and altogether all of Mike Mozart’s videos combined have well over 100 million views. His channel also has more than 370,00 subscribers.
Mike Mozart is also an activist who supports free speech and is against censorship, especially of the internet. He has spoken out strongly against the likes of companies such as Viacom, and against the SOPA and ACTA bills, with videos in which he exposed the corruption of those companies and the people supporting their endeavors to censor the internet, and gave specific advice to viewers on how they could fight back.