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Save Toby is website made by two East coast college students, who have threatened to eat a small rabbit named Toby unless they receive $50,000.
“On June 30, 2005, Toby will die. I am going to eat him. God as my witness, I will devour this little guy unless I receive $50,000 into my account.”
Apparently, the two webmasters found an injured rabbit outside of their home, and nursed it back to health. Unable to pay for the care for the rabbit, they formed Savetoby.com. The website gained attention from animal lovers and On 2005-04-11, NBC Nightly News made a report about the unfortunate situation.
It gained so much attention, that the owners of the rabbit were able to sign a book deal with Kensington Publishing.
There are pieces of evidence that show that Save Toby was a hoax. The donations counter at the bottom of the page was an imitation, and was altered to give the appearance that money was being sent. While there is actual merchandise, the site never gained as much money as projected.
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