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Shake Weight is an infomercial fitness product that is a version of the classic dumbell that has been modified to shake vigorously. The lengthwise shaking motion that the Shake Weight produces has been mocked for resembling the motion made during male masturbation.
The Shake Weight was created by the company Fitness IQ in July of 2009, and was marketed as a fitness tool to reduce female arm flab. According to the Shake Weight website, the motion that the dumbbell produces is called “Dynamic Intertia”:
Shake Weight® Utilizes New Workout Technology Called Dynamic Inertia, which can increase Muscle Activity to nearly 300% compared to a Standard Dumbbell.
A commercial advertising the female Shake Weight was uploaded to YouTube on February 19th, 2010. It has received 2.1 million views as of August 2011.
A commercial advertising the male version of the Shake Weight was uploaded to YouTube on August 4th, 2011. It has received 2.8 million views as of August 2011.
Saturday Night Live aired a parody of the Shake Weight commercials on April 17th, 2010
Wired published an article revealing the results of their Shake Weight tests on September 15th, 2010. It claimed the Shake Weight was “hilarious but useless.”
We’ll admit you do feel reasonable tension in your muscles. However, jerking this 5-pounder only got our max heart rate up to 114, which pales in comparison to a standard weightlifting session, let alone back-to-back sets of push-ups. More importantly, after a few days of use, our muscles didn’t feel nearly as sore as they do from weightlifting.
South Park parodied the Shake Weight in season 14 episode 14 titled “Creme Fraiche” that aired on November 17th, 2010.
A Facebook fan page for the Shake Weight has 18,163 likes as of August 4th, 2011.
Search queries for “shake weight” picked up in July of 2009, and had their highest peak in December of 2010, one month after the South Park parody aired.