About

Snickers Better is an exploitable comic meme in which a dilemma is solved by eating a Snickers candy bar, which typically feature different celebrities and other notable figures.

Origin

Snickers began their "You're Not You When You're Hungry" campaign during Super Bowl XLIV in 2010, where grumpy people in troublesome situations were portrayed by celebrity actors Betty White and Abe Vigoda. Upon eating a Snickers bar provided by a concerned friend, the character is transformed and indicates that the are "better" (shown below, left). In 2012, a similar ad ran in the United Kingdom starring actress Joan Collins (shown below, right).

On April 6th, 2013, Redditor Nutty_Nadim submitted a post to the /r/funny^[1] subreddit titled "Kim, Eat a Snickers," featuring a multi-pane comic featuring screen captures from the United Kingdom Snickers commercial with photographs of North Korean leader Kim Jong-Un transforming into the pop star PSY (shown below). Within the first two months, the post gained over 85,000 up votes and 1,500 comments.

Spread

On May 28th, 2013, Redditor Clbull submitted a comic to /r/mylittlepony^[2] featuring the character Luna from the animated television show "My Little Pony: Friendship is Magic transforming after eating a Snickers bar (shown below, left), which received over 1,100 up votes and 70 comments in the next month. On June 3rd, Redditor usernameandwall created a post on the /r/polandball^[3] subreddit, in which a Brazilian ball gives a North Korean ball a Snickers to make it disappear (shown below, right). In less than one month, the post accumulated upwards of 230 up votes and 40 comments.

Notable Examples

Search Interest

External References