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Shortcat is Short
Reverse Memes can be very simply described as taking a current meme and completely altering its character to the opposite of the original.
The reverse effect can be applied to almost any meme, and generally appear as isolated macros rather than taking on life of their own. However, Reverse Memes aren’t solely limited to pictures, and can appear in text form as well. A couple of examples would be someone with the name Newfag Triforcing, or people saying “Candlejack” without then being cut off.
Reverse Memes can be used to say “You’re doing it wrong” or to simply state the opposite of the accepted meme. Or if the other person is stupid/gullible enough, Reverse Memes can even be used as a trolling technique, similar to corruptions and misidentifications of memes.
Reversals as Memes
Some reversed memes can take on life of their own (or have).
Memes based around macro templates, such as Advice Animals, are prime candidates for this. In their case, any particular advice animal may be such a specific stereotype that it is easy to create a reverse. Opposite pairs such as Scumbag Steve and Good Guy Greg are typical of reversed advice animals.