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  <episode-icon-large>http://knowyourmeme.com/system/episode_icons/281/large/know-your-meme-three-wolf-moon.jpeg?1264727083</episode-icon-large>
  <comments-count type="integer">53</comments-count>
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  <origin>Amazon.com</origin>
  <episode>http://www.youtube.com/watch?v=BRhtgZiV5Ws</episode>
  <episode-icon-medium>http://knowyourmeme.com/system/episode_icons/281/medium/know-your-meme-three-wolf-moon.jpeg?1264727083</episode-icon-medium>
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  <episode-icon-small>http://knowyourmeme.com/system/episode_icons/281/small/know-your-meme-three-wolf-moon.jpeg?1264727083</episode-icon-small>
  <created-at type="datetime">2009-05-21T18:06:25Z</created-at>
  <episode-youtube-id>BRhtgZiV5Ws</episode-youtube-id>
  <icon-square>http://knowyourmeme.com/system/icons/281/square/41GlByFzNgL._AA280_.jpg?1242929184</icon-square>
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  <status>confirmed</status>
  <episode-icon-tiny>http://knowyourmeme.com/system/episode_icons/281/tiny/know-your-meme-three-wolf-moon.jpeg?1264727083</episode-icon-tiny>
  <tags>customer, review, comedy, three wolves, moon, t-shirt, amazon, three wolf moon, internets, wolf, 3 wolf moon, milk, food, shirt, tshirt, funny</tags>
  <episode-duration>4:26</episode-duration>
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&lt;title&gt;Three Wolf Moon | Know Your Meme&lt;/title&gt;
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&lt;dt&gt;Status&lt;/dt&gt;
&lt;dd&gt;Confirmed&lt;/dd&gt;
&lt;dt&gt;Origin&lt;/dt&gt;
&lt;dd&gt;Amazon.com&lt;/dd&gt;
&lt;dt&gt;Year&lt;/dt&gt;
&lt;dd&gt;2008&lt;/dd&gt;
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&lt;h1&gt;Three Wolf Moon&lt;/h1&gt;
&lt;p class='desc'&gt;
Three Wolf Moon is the name of a &amp;#8220;power animal&amp;#8221; t-shirt that was ironically made into one of the top selling apparel items on Amazon.com for 2009 [available here].

Produced by a New Hampshire company called The Mountain, who produce a variety of nature-oriented graphic tees.
Excerpt:

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the &amp;#8216;guns&amp;#8217;), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

News Coverage:

	Chicago Tribune
	BBC News

Three Wolf Moon is an example of &amp;#8216;Customer Review Comedy&amp;#8217; which occurs when funny customer reviews for an online shopping product go viral. Customer uploaded images are another means of exploitation. There are certain examples that could be considered memes themselves, but they are really instances of the larger phenomenon.
This grouping of memetic Amazon items has spread to Youtube, and inspired a video posted to Buzzfeed on May 26th, 2009. The video focuses primarily on TWM but also makes reference to Tuscan Whole Milk.&amp;hellip;&lt;/p&gt;
&lt;/div&gt;
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&lt;div class='c' id='entry_content'&gt;
&lt;h1&gt;About&lt;/h1&gt;
&lt;p&gt;Three Wolf Moon is the name of a &amp;#8220;power animal&amp;#8221; t-shirt that was ironically made into one of the top selling apparel items on Amazon.com for 2009 [&lt;a href=&quot;http://www.amazon.com/gp/product/B002HJ377A?ie=UTF8&amp;tag=rocketboom-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B002HJ377A&quot;&gt;available here&lt;/a&gt;].&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://knowyourmeme.com/i/2651/original/41GlByFzNgL._AA280_.jpg?1242929643&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Produced by a New Hampshire company called The Mountain, who produce a variety of nature-oriented graphic tees.&lt;/p&gt;
&lt;p&gt;Excerpt:&lt;br /&gt;
&lt;blockquote&gt;&lt;br /&gt;
&lt;i&gt;Pros: Fits my girthy frame, has wolves on it, attracts women&lt;/i&gt;&lt;br /&gt;
&lt;i&gt;Cons: Only 3 wolves (could probably use a few more on the &amp;#8216;guns&amp;#8217;), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.&lt;/i&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;News Coverage:&lt;/p&gt;
&lt;ul&gt;
	&lt;li&gt;&lt;a href=&quot;http://www.chicagotribune.com/business/columnists/chi-talk_3wolfmoonmay20,0,7693470.column&quot;&gt;Chicago Tribune&lt;/a&gt;&lt;/li&gt;
	&lt;li&gt;&lt;a href=&quot;http://news.bbc.co.uk/2/hi/technology/8061031.stm&quot;&gt;&lt;span class=&quot;caps&quot;&gt;BBC&lt;/span&gt; News&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Three Wolf Moon is an example of &amp;#8216;Customer Review Comedy&amp;#8217; which occurs when funny customer reviews for an online shopping product go viral. Customer uploaded images are another means of exploitation. There are certain examples that could be considered memes themselves, but they are really instances of the larger phenomenon.&lt;/p&gt;
&lt;p&gt;This grouping of memetic Amazon items has spread to Youtube, and inspired a video posted to &lt;a href=&quot;http://www.buzzfeed.com/threewolfman/official-three-wolf-moon-music-video-2iyw-ek2/&quot;&gt;Buzzfeed&lt;/a&gt; on May 26th, 2009. The video focuses primarily on &lt;span class=&quot;caps&quot;&gt;TWM&lt;/span&gt; but also makes reference to Tuscan Whole Milk.&lt;br /&gt;
&lt;object width=&quot;560&quot; height=&quot;340&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/QPB45AUmchM&amp;hl=en&amp;fs=1&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowscriptaccess&quot; value=&quot;always&quot;&gt;&lt;/param&gt;&lt;embed src=&quot;http://www.youtube.com/v/QPB45AUmchM&amp;hl=en&amp;fs=1&quot; type=&quot;application/x-shockwave-flash&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; width=&quot;560&quot; height=&quot;340&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;
&lt;p&gt;College Humor parody:&lt;br /&gt;
&lt;p class=&quot;ta_c&quot;&gt;Embed/Video not available on iPhone.&lt;/p&gt;&lt;div style=&quot;padding:5px 0; text-align:center; width:640px;&quot;&gt;See more &lt;a href=&quot;http://www.collegehumor.com/videos&quot;&gt;funny videos&lt;/a&gt; and &lt;a href=&quot;http://www.collegehumor.com/pictures&quot;&gt;funny pictures&lt;/a&gt; at &lt;a href=&quot;http://www.collegehumor.com/&quot;&gt;CollegeHumor&lt;/a&gt;.&lt;/div&gt;&lt;/p&gt;&lt;/div&gt;
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&lt;p&gt;Updated xxxx&lt;/p&gt;
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  <title>Three Wolf Moon</title>
  <content>&lt;h2&gt;About&lt;/h2&gt;
&lt;p&gt;Three Wolf Moon is the name of a &amp;#8220;power animal&amp;#8221; t-shirt that was ironically made into one of the top selling apparel items on Amazon.com for 2009 [&lt;a href=&quot;http://www.amazon.com/gp/product/B002HJ377A?ie=UTF8&amp;tag=rocketboom-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B002HJ377A&quot;&gt;available here&lt;/a&gt;].&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://knowyourmeme.com/i/2651/original/41GlByFzNgL._AA280_.jpg?1242929643&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Produced by a New Hampshire company called The Mountain, who produce a variety of nature-oriented graphic tees.&lt;/p&gt;
&lt;p&gt;Excerpt:&lt;br /&gt;
&lt;blockquote&gt;&lt;br /&gt;
&lt;i&gt;Pros: Fits my girthy frame, has wolves on it, attracts women&lt;/i&gt;&lt;br /&gt;
&lt;i&gt;Cons: Only 3 wolves (could probably use a few more on the &amp;#8216;guns&amp;#8217;), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.&lt;/i&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;News Coverage:&lt;/p&gt;
&lt;ul&gt;
	&lt;li&gt;&lt;a href=&quot;http://www.chicagotribune.com/business/columnists/chi-talk_3wolfmoonmay20,0,7693470.column&quot;&gt;Chicago Tribune&lt;/a&gt;&lt;/li&gt;
	&lt;li&gt;&lt;a href=&quot;http://news.bbc.co.uk/2/hi/technology/8061031.stm&quot;&gt;&lt;span class=&quot;caps&quot;&gt;BBC&lt;/span&gt; News&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Three Wolf Moon is an example of &amp;#8216;Customer Review Comedy&amp;#8217; which occurs when funny customer reviews for an online shopping product go viral. Customer uploaded images are another means of exploitation. There are certain examples that could be considered memes themselves, but they are really instances of the larger phenomenon.&lt;/p&gt;
&lt;p&gt;This grouping of memetic Amazon items has spread to Youtube, and inspired a video posted to &lt;a href=&quot;http://www.buzzfeed.com/threewolfman/official-three-wolf-moon-music-video-2iyw-ek2/&quot;&gt;Buzzfeed&lt;/a&gt; on May 26th, 2009. The video focuses primarily on &lt;span class=&quot;caps&quot;&gt;TWM&lt;/span&gt; but also makes reference to Tuscan Whole Milk.&lt;br /&gt;
&lt;object width=&quot;560&quot; height=&quot;340&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/QPB45AUmchM&amp;hl=en&amp;fs=1&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;&gt;&lt;/param&gt;&lt;param name=&quot;allowscriptaccess&quot; value=&quot;always&quot;&gt;&lt;/param&gt;&lt;embed src=&quot;http://www.youtube.com/v/QPB45AUmchM&amp;hl=en&amp;fs=1&quot; type=&quot;application/x-shockwave-flash&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; width=&quot;560&quot; height=&quot;340&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;
&lt;p&gt;College Humor parody:&lt;br /&gt;
&lt;object type=&quot;application/x-shockwave-flash&quot; data=&quot;http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1924837&amp;fullscreen=1&quot; width=&quot;640&quot; height=&quot;360&quot; &gt;&lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot;/&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;/&gt;&lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;/&gt;&lt;param name=&quot;movie&quot; quality=&quot;best&quot; value=&quot;http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1924837&amp;fullscreen=1&quot;/&gt;&lt;embed src=&quot;http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1924837&amp;fullscreen=1&quot; type=&quot;application/x-shockwave-flash&quot; wmode=&quot;transparent&quot;  width=&quot;640&quot; height=&quot;360&quot;  allowScriptAccess=&quot;always&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div style=&quot;padding:5px 0; text-align:center; width:640px;&quot;&gt;See more &lt;a href=&quot;http://www.collegehumor.com/videos&quot;&gt;funny videos&lt;/a&gt; and &lt;a href=&quot;http://www.collegehumor.com/pictures&quot;&gt;funny pictures&lt;/a&gt; at &lt;a href=&quot;http://www.collegehumor.com/&quot;&gt;CollegeHumor&lt;/a&gt;.&lt;/div&gt;&lt;/p&gt;</content>
  <origin-year type="integer">2008</origin-year>
  <summary>Three Wolf Moon is the name of a &quot;power animal&quot; t-shirt that was catapulted into the Amazon.com 2009 top sellers list by its hysterical, ironic customer reviews.</summary>
  <updated-at type="datetime">2010-01-29T01:04:44Z</updated-at>
  <id type="integer">281</id>
  <episode-thumbnail>http://www.rocketboom.net/images/know-your-meme-three-wolf-moon.jpg</episode-thumbnail>
  <photos-count type="integer">28</photos-count>
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