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Why is the rum gone? is a popular meme based on the line from the hit movie Pirates of the Caribbean: Curse of the Black Pearl . The line became an instant classic as fans began using it in images and videos.
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The movie line occurs in the scene where Captain Jack Sparrow and Elizabeth Swan have been thrown overboard the Black Pearl by Captain Hector Barbossa and his crew and two end up stranded on a dessert island. Jack, having been stranded on the island before reveals to Elizabeth an underground Rum Cellar which is how he survived the first time he was there. That night Jack and Elizabeth drink rum and and dance around a large bonfire. Elizabeth, having only pretended to have been drinking waits until Jack is passed out and begins to burn use everything on the island to create a signal fire so that they may be rescued. Jack wakes up the next morning to find that everything is gone, including the rum.
Jack Sparrow: [Wakes up and sees Elizabeth burning the rum] No! Not good! Stop! Not good! What are you doing? You burned all the food, the shade… the rum!
Elizabeth: Yes, the rum is gone.
Jack Sparrow: Why is the rum gone?
Elizabeth: One: because it is a vile drink that turns even the most respectable men into complete scoundrels. Two: that signal is over a thousand feet high. The entire royal navy is out looking for me, do you think there is even the slightest chance they wont see it?
Jack Sparrow: But why is the rum gone?
Popularity first began just after the movie premiered in 2003 before drying down over the next few years. However, after the release of the second movie Pirates of the Caribbean: Dead Man’s Chest in which the line was referenced once again the popularity sparked back up.
Jack Sparrow: [empties bottle of rum] Why is the rum always gone?
Jack Sparrow: [stands up and staggers drunkenly] Oh… that’s why.
Rum in general has become a running gag with the series. Multiple times throughout the movies there are jokes about how much pirates love their rum.
On August 11th, 2007 user DaJugglingFool uploaded a remix video to youtube. Since then it has gotten over 8,000,000 views.
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