Behind the scenes
KYM Announces New Ownership And Rebrand To 'Know Your Musk'

This was an April Fools’ Day joke as part of 2025's "Know Your Musk" gag.
Dear Valued Readers,
We at Know Your Meme have always prided ourselves on documenting the very frontiers of internet culture with diligence and accuracy. Today, we are thrilled to announce an exciting new chapter in our journey.
Following a recent acquisition by an esteemed and forward-thinking billionaire investor, Know Your Meme is undergoing a bold new transformation that we are simply thrilled to announce.
Effective immediately, we are rebranding as Know Your Musk, the world's premier and only dedicated resource geared towards tracking the digital footprint, cultural influence and meme-worthy actions of "one of the most talked-about individuals of our time — Elon Musk.

While we understand that this shift may come as a surprise to our longtime audience and users, we assure you that our core mission remains unchanged.
We are still here to document the internet’s defining moments, and this move represents our commitment to embracing the inevitable: that internet culture, media discourse and global politics are increasingly intertwined with the actions, statements and tweets of one individual.
To build on this visionary new direction, here are some exciting updates you can expect from Know Your Musk (formerly Know Your Meme):
- Real-Time Musk Tracker™: A dedicated team of analysts and groundbreaking tech will ensure that every tweet, reply and public appearance is cataloged and explained in exhaustive and accurate detail. With Neuralink integration, you can also have this information seamlessly and instantly uploaded right into your consciousness so you never miss a Musk moment.
- X-Treme Engagement Update™: To align with our new corporate vision, all KYM articles will be exclusively posted on X starting tomorrow, April 2nd. Comments, fact-checks and criticism will also be limited to verified users who have purchased at least three Teslas and a subscription to X Premium.
- Grok Defence System™: A dedicated Grok-powered bot will be deployed to counter all misinformation about Musk on the site in real time, ensuring only the most favorable and accurate interpretations of his actions reach the public.
Lastly, we at Know Your Musk are excited to reveal the Neuralink Editor Initiative™. As part of our commitment to innovation (and our new owner's enthusiastic encouragement), our Editor-In-Chief, Don Caldwell, has become the first of our team to receive a Neuralink implant. Don is recovering well from his surgery and has achieved seamless Grok integration.

We are incredibly excited about the new direction our meme and internet culture archive is taking and the limitless possibilities it offers. As we embark on this exhilarating new journey, we invite you to stay with us and embrace the future.
Sincerely,
The Know Your Musk Team 🚀
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