What's now known as the "JRPG Taco Bell" is a humorous internet meme born from a photo of a Taco Bell restaurant in a rural South Dakota setting.

When a Twitter user humorously likened this Taco Bell to a hub town in an open-world RPG, the meme gained traction on social media and led to a wave of creative Photoshop edits, with enthusiasts playfully integrating the Taco Bell into popular RPG video game landscapes, including Xenoblade Chronicles and Final Fantasy, sparking a lighthearted and imaginative trend in online humor.

In our latest video, we take a look back at how this meme came to be and how it wound up becoming the source of so many internet jokes.