It just saddens me to see a tag being used for such a thing when there are clear and better examples of actual psychological horror games. It's very disheartening for one who enjoys the genre, to see random, poorly-made/low effort/not at all psychological horror games get meme'd up for the sake of press. I guess most of the blame should be on Steam and how they handle (or don't handle) their marketplace, and you can just tag what you will.
There's so many things wrong with this, I don't even know where to begin. It's just pathetic, almost, to see "meme games" blot out what could be actually exciting experiences.