Many TikTokers are seemingly obsessed with a girl from a series of now-viral videos advertising Merchants Fish Bar in the U.K.

The girl, known as "Chip Shop Diva," has become a major subject of fan edits, fancams and memes over the past few months, each garnering millions of views a piece.

But who is the so-called "Chip Shop Girl" and why is everyone so infatuated with her? Here's what you need to know.

@merchants_fishandchips Ordering Chippy Chips with a Small Fish 😋 Looking for the perfect snack? Our small haddock paired with chippy chips is the ultimate combo! Fresh, tasty, and just the right size to hit the spot. 🤤 – #fishandchips #fish #foodie #food #foodporn #seafood #chips #instafood #takeaway #merchantsfishbar #foodstagram #foodblogger #eatlocal #dinner #foodlover #fishnchips #delicious #yummy #chippytea #fishnchips #tasty #supportlocal #chippychips #restaurant #viral #fyp ♬ original sound – Merchants Fish & Chips

Who Is 'Chip Shop Diva?'

Chip Shop Diva is a worker at Merchants Fish Bar in Bewdley, England. She first became the subject of interest in September 2024 when she appeared in a video on their TikTok page promoting the restaurant. In the video, which has over 12 million views, she simply interacts with someone playing a customer.

The success of the video inspired a wave of new videos of the Chip Shop Diva interacting with the same customer, with the most viral example gaining over 25 million views in just a few weeks. Chip Shop Diva also has a personal TikTok account, @desth.xo, where she posts lip dubs and personal content not related to the chip shop.

@merchants_fishandchips Ordering chippy chips with Haddock and much more! 🍟🐟 Whether it’s our crispy haddock or something else from the menu, you can’t go wrong with golden chippy chips on the side! What will you order next? 😋👇 – #fishandchips #fish #foodie #food #foodporn #seafood #chips #instafood #takeaway #merchantsfishbar #foodstagram #foodblogger #eatlocal #dinner #foodlover #fishnchips #delicious #yummy #chippytea #fishnchips #tasty #supportlocal #chippychips #restaurant #viral #fyp ♬ original sound – Merchants Fish & Chips

How Is 'Chip Shop Diva' Used In Memes?

Since going viral, Chip Shop Diva has taken over the hearts and minds of countless TikTok users. Some of these users have started making edits out of her content, which set footage of her to music. Others are reenacting her videos by dressing up as Chip Shop Diva and lip dubbing to her videos, with the "mini haddock meal" video being the most frequent subject of memes.

Recently, Merchants Fish Bar posted a video with Chip Shop Diva and the "customer" where they thanked viewers for their support. Since going viral in September, the restaurant's account has amassed over 250,000 followers, while Chip Shop Diva's personal account has amassed over 160,000. Clearly, people just can't get enough.

@babymonster.aep chip shop diva EDIT 💜 #merchantsfishandchips #merchantsfishbar #chipshopgirl #diva #minihaddockmeal #fyp #viral #edit ♬ 360 – Charli xcx

@thesilverfishtelford Who is this diva? 😍😂 @Merchants Fish & Chips @Dest @MitchsPOV How did we do? 😂 #foryou #viral #fyp #fishandchips #chippy #diva #chipshopgirl ♬ original sound – The Silver Fish Telford

@user_roccums_2029383 I fear this is too niche but i love her sm @Merchants Fish & Chips #fyp #donatellaversace💜 #relatable #serving #chippy #fishandchips ♬ QKThr – Aphex Twin

@flopveli no idea what a haddock is tbh | tags: #diva #fyp #chipshopdiva #edit #viral #merchantsfishandchips #minihaddockmeal #💜 #bubblegum #pleasestoplookingatthesetags ♬ original sound – veli

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For the full history of Chip Shop Diva, be sure to check out Know Your Meme's encyclopedia entry for more information.